Výsledky vyhledávání

Evaluating health care quality: the moderating role of outcomes

Autor: R S, Lytle, M P, Mokwa

Publikováno v: Journal of health care marketing. 12(1)

An integrative model of health care quality is presented. "Health care quality" is defined as provider conformance to patient requirements at three benefit levels: core, intangible, and tangible. The model is operationalized and tested in a clinical

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::5d230df51006fe215d72cbca4592674b
https://pubmed.ncbi.nlm.nih.gov/10116754

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Akademický článek

From Local Gems to Global Breakthrough: Crafting Destination Brand by Building Sustainable Brand Identity.

Autor: Yavuz, Mehmet Cihan¹ mcyavuz@cu.edu.tr, Madran, Canan¹

Publikováno v: Journal of Applied Economics & Business Research. 2024, Vol. 14 Issue 1, p1-27. 27p.

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Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Autor: J. S. Conant, M. P. Mokwa

Publikováno v: Journal of Management Education. 9:21-32

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b8f3af35aef457c932438f2c31d39e82
https://doi.org/10.1177/105256298700900306

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Akademický článek

Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance.

Autor: Liu, Yanzhe¹ (AUTHOR), Zhao, Xiaoyu² (AUTHOR), Wang, Tao^1,3 (AUTHOR) wangtao@whu.edu.cn

Publikováno v: Journal of Business-to-Business Marketing. 2023, Vol. 30 Issue 4, p395-418. 24p.

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Pricing and performance in health maintenance organizations: a strategic management perspective

Autor: J S, Conant, M P, Mokwa, J J, Burnett

Publikováno v: Journal of health care marketing. 9(1)

Innovative, consumer-oriented pricing strategies have contributed to the impressive growth of health maintenance organizations (HMOs). In a national study of HMO marketing directors, the relationships between strategic management style and (1) the re

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=pmid________::62b0e20c517fca514c9d1ce96eaa1efc
https://pubmed.ncbi.nlm.nih.gov/10303399

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