Zobrazeno 1 - 2
of 2
pro vyhledávání: '"M. Gracia Rodríguez-Brito"'
Autor:
M. Carmen Hernández-García, M. Gracia Rodríguez-Brito, M. Carolina Rodríguez-Donate, Margarita Esther Romero-Rodríguez
Publikováno v:
Journal of Retailing and Consumer Services. 56:102155
The role of opinion leaders in disseminating information on technology-type products in the market, such as smartphones, is of great interest to tech sector companies. From a survey conducted among young university students, the main distinguishing f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1f64d5c6a60ac9958c14e8bd3232751
https://doi.org/10.1016/j.jretconser.2020.102155
https://doi.org/10.1016/j.jretconser.2020.102155
