Zobrazeno 1 - 8
of 8
pro vyhledávání: '"M. Eugenia Ruiz-Molina"'
Autor:
Antonio Marín García, Irene Gil Saura, M. Eugenia Ruiz Molina, Mariia Bordian, Roberto Gil Saura
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::501b83bfee6068f0650edf75c4be78da
https://doi.org/10.21125/edulearn.2022.0910
https://doi.org/10.21125/edulearn.2022.0910
Autor:
Antonio Marín García, Irene Gil Saura, M. Eugenia Ruiz Molina, Roberto Gil Saura, Mariia Bordian
Publikováno v:
EDULEARN Proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b05202f2e9deca546bdb89bdf1c7138b
https://doi.org/10.21125/edulearn.2022.0908
https://doi.org/10.21125/edulearn.2022.0908
Publikováno v:
Journal of Product & Brand Management. 29:601-615
Purpose In the current dynamic and competitive environment in which retail companies operate, store equity is a differentiating factor. In view of the scarce research found regarding the links between the variables traditionally related to brand equi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6214f5a3abf2aa7f0d71c72761187a5
https://doi.org/10.1108/jpbm-12-2018-2173
https://doi.org/10.1108/jpbm-12-2018-2173
Publikováno v:
Journal of Relationship Marketing. 19:253-286
The present paper aims to examine if variables widely studied in B2C contribute to building strong relationships in B2B markets. Moreover, it analyzes the existence of differences across retailers ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::618e7e4a06192f6465924ac7d8472545
https://doi.org/10.1080/15332667.2019.1688599
https://doi.org/10.1080/15332667.2019.1688599
Publikováno v:
Classroom Companion: Business ISBN: 9783030654542
The new Agenda 2030 for global sustainability has put at the center the role of partnerships between different stakeholders, thus generating new interest (and concerns) regarding partnerships between environmental organizations and firms. In this con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1903ecfa9902b8c92f312287476cc096
https://doi.org/10.1007/978-3-030-65455-9_5
https://doi.org/10.1007/978-3-030-65455-9_5
Publikováno v:
Journal of Product & Brand Management. 25:642-650
Purpose In the current competitive environment in which retailers operate, store equity is seen as a key differentiating factor. In view of the scarce research on the dimensionality and correlates of brand equity related to the retailer, this paper a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b160df6c13c363ce3c970a06792e8783
https://doi.org/10.1108/jpbm-11-2015-1035
https://doi.org/10.1108/jpbm-11-2015-1035
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