Zobrazeno 1 - 10
of 46
pro vyhledávání: '"M. Claudia tom Dieck"'
Publikováno v:
Frontiers in Psychology, Vol 15 (2024)
IntroductionThe purpose of this study is to provide an overview of extant research regarding XR technology and its effect on consumer wellbeing. With the hopes of informing marketing practitioners on XR consumer psychology, in preparation for the Met
Externí odkaz:
https://doaj.org/article/5c5c650206144f978b7e4be1935daa8d
Publikováno v:
Information Technology & People.
PurposeThe use of augmented reality (AR) and experiential learning go hand in hand. Although AR learning opportunities have been well discussed, there is limited empirical research on the use of AR within higher education settings. Drawing from the u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cf7e1edd83e138d0fa1cd60fdf6a99a
https://doi.org/10.1108/itp-10-2021-0823
https://doi.org/10.1108/itp-10-2021-0823
Publikováno v:
Journal of Research in Interactive Marketing.
PurposeAugmented reality (AR) is transforming the business and interactive marketing landscape. This research aims to investigate consumers' degree of involvement and if a feeling of immersion and presence influences AR shopping satisfaction, compari
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a6c3ad2e13d1624329a103723fcfc10
https://doi.org/10.1108/jrim-09-2022-0268
https://doi.org/10.1108/jrim-09-2022-0268
Publikováno v:
Journal of Business Research. 142:1140-1150
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb636015d823ff04dd57a2b48c8ab63b
https://doi.org/10.1016/j.jbusres.2021.12.084
https://doi.org/10.1016/j.jbusres.2021.12.084
Publikováno v:
Journal of Business Research. 139:69-80
The Internet of Things (IoT) technologies offer unique opportunities for organisations to improve their performance, innovativeness and as a result pursue competitive advantages. However, organisations are uncertain how to adopt IoT to exploit its po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3a43da2b8ded9195c73cb554b8613041
https://doi.org/10.1016/j.jbusres.2021.09.025
https://doi.org/10.1016/j.jbusres.2021.09.025
Augmented reality (AR) is disrupting the business landscape. Small and medium-sized enterprises (SMEs) often face challenges capitalising on the potential presented by cutting-edge technologies, such as AR. Business models (BMs) are widely regarded a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::deb4e1af528586439f8ebf3532886f84
https://e-space.mmu.ac.uk/628639/
https://e-space.mmu.ac.uk/628639/
Customer journeys in tourism are becoming more complex, often including multiple touch points that can influence expectations, experiences, and travel behaviors. The management of these different interactions is further complicated if tourist destina
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9858c5c5a4f636a10a9c9f72cb1d4fa4
https://e-space.mmu.ac.uk/628466/
https://e-space.mmu.ac.uk/628466/
Publikováno v:
International Journal of Human–Computer Interaction. 36:239-250
Recently, the tourism and hospitality industry is providing tourists with an enhanced experience via various cutting-edge technologies such as augmented reality (AR). In addition, there has been an increased interest on the effects of cultural traits
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c433a31519bce214835adfd35d0a8b70
https://doi.org/10.1080/10447318.2019.1630933
https://doi.org/10.1080/10447318.2019.1630933
XR and Metaverse : Proceedings of the 8th International XR-Metaverse Conference 2023, Las Vegas, USA
This book offers a comprehensive collection of the latest research presented at the 8th International XR-Metaverse Conference, held in Las Vegas, USA in 2023. Its goal is to bridge the gap between academia and industry by advancing the state of the a
Publikováno v:
Sustainability
Volume 13
Issue 5
Sustainability, Vol 13, Iss 2523, p 2523 (2021)
Volume 13
Issue 5
Sustainability, Vol 13, Iss 2523, p 2523 (2021)
As competition intensifies, value co-creation with tourists is essential for successful implementation of mobile augmented reality (AR) heritage applications. This study therefore aims to identify heritage tourists’ needs and involvement when devel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8758c55e6fdd3b9cebd1f1fdea5e936