Zobrazeno 1 - 2
of 2
pro vyhledávání: '"M. Carmen Rodríguez-Santos"'
Publikováno v:
Quality & Quantity. 47:881-895
The current study aims to take an in-depth look at the perceived image of an inland cultural tourism destination. This destination has traditionally had a weak image, making it important to study the components of this image and the factors influenci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::505c37323c541ec56fb9489378c65a61
https://doi.org/10.1007/s11135-011-9571-5
https://doi.org/10.1007/s11135-011-9571-5
Publikováno v:
Quality & Quantity. 47:1105-1123
The aim of this paper is to analyse the construct involvement. Specifically, the present work extends the sphere of study of the construct involvement at brand level, applying it to Denominations of Origin (D.O.s). Hence, after an overview of the con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbde9bc38eca0c0b5d1442376880f37c
https://doi.org/10.1007/s11135-011-9588-9
https://doi.org/10.1007/s11135-011-9588-9