Zobrazeno 1 - 5
of 5
pro vyhledávání: '"M. Azucena Vicente-Molina"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 2, Iss 1, Pp 11-30 (2002)
The increasing ecological concern and the need to attend to the new ecological demand, oblige enterprises to develop analysis tools in order to know better to the ecological consumer. The market segmentation is a valid tool to find differences among
Externí odkaz:
https://doaj.org/article/e9d717d47620436880932f3332e583f0
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 1, Iss 2, Pp 71-84 (2001)
Enterprises are now facing a new challenge: the incorporation of environmental subjects in the management and in the decision making process of enterprises. There are several factors which have induced the Economy of the enterprise and Marketing to i
Externí odkaz:
https://doaj.org/article/9e9361cd4d0a42e580186642ed6968eb
Publikováno v:
International Journal of Consumer Studies. 39:25-34
University students are a key group for research since they will be the consumers and the intellectual vanguard of the future and, therefore, a reference group for other consumers. Accordingly, data obtained from university students in Spain (n = 640
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fcf47db15394827cbfbe71a8eb064628
https://doi.org/10.1111/ijcs.12147
https://doi.org/10.1111/ijcs.12147
Autor:
Rodríguez Castellano Arturo, M. Azucena Vicente Molina, Izaguirre Olaizola Julen, Hoyos Iruarrizaga Jon
Publikováno v:
Investigaciones Europeas de Dirección y Economía de la Empresa, Vol 17, Iss 1, Pp 17-35 (2011)
RESUMENEn la era de la innovación, la dotación de la infraestructura tecnológica necesaria y otras inversiones en I+D no son suficientes para configurar un ecosistema en el que la innovación sea todo un referente. El verdadero reto reside probabl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::12a9e099487694fd62b1a6634290ccc2
https://hdl.handle.net/10419/54540
https://hdl.handle.net/10419/54540
