The Effect of Brand Image, Ad Creativity, Credibility of Celebrity Endorsers and Communication Media on the Effectiveness of Advertising Telkomsel Products

Autor: Agnes Dwita Susilawati, Faiz Irsyad Prasetyo, M. Andi Budiyanto, Deddy Prihadi, Panji Ade Purwanto

Publikováno v: Proceedings of the International Conference on Global Innovation and Trends in Economics and Business (ICOBIS 2022) ISBN: 9789464630671

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a688f1d708406a3155c8fc3eb99c9e0f
https://doi.org/10.2991/978-94-6463-068-8_6