Zobrazeno 1 - 10
of 14
pro vyhledávání: '"M. Ángeles Rodríguez-Serrano"'
Autor:
Carolina Ruiz-Moreno, Araceli Picón-Berjoyo, M. Ángeles Rodríguez-Serrano, Marta Domínguez-CC
Publikováno v:
Journal of Tourism, Sustainability and Well-being, Vol 12, Iss 2, Pp 167-187 (2024)
The well-being of older people is currently a priority, due both to the rapid ageing of the population and the negative effects generated by the COVID 19 pandemic. Under the “Active and Healthy Ageing” approach, different sorts of activities, esp
Externí odkaz:
https://doaj.org/article/cce95e27b7a24de7a9dfb586843d243e
Publikováno v:
Journal of Marketing Theory and Practice
Journal of Marketing Theory and Practice, The Association of Marketing Theory and Practice, 2021, 29 (4), pp.463-479. ⟨10.1080/10696679.2021.1872387⟩
Journal of Marketing Theory and Practice, The Association of Marketing Theory and Practice, 2021, 29 (4), pp.463-479. ⟨10.1080/10696679.2021.1872387⟩
International audience; Given ever-increasing engagement of firms in corporate environmentalism over the past few decades, a multitude of studies investigated the antecedents and consequences of corporate environmentalism. Extant studies exploring th
Autor:
Manuela Vega-Vázquez, Mario Castellanos-Verdugo, M. Ángeles Oviedo-García, M. Ángeles Rodríguez-Serrano
Publikováno v:
Journal of Policy Research in Tourism, Leisure and Events. 13:349-373
Society today faces the great challenge of an ageing population. Within the scope of the physical-mental-social paradigm of active ageing, it has been shown that leisure activities contribute to ol...
Publikováno v:
Industrial Marketing Management
Industrial Marketing Management, Elsevier, 2019, ⟨10.1016/j.indmarman.2019.02.001⟩
Industrial Marketing Management, Elsevier, 2019, ⟨10.1016/j.indmarman.2019.02.001⟩
International audience; B2B firms spend considerable sums of money on promotional activities to promote their products and to build brand equity. An increasing proportion of this spending is being devoted to direct to end-user (DTE) advertising in an
Publikováno v:
Journal of Small Business Management. 60:480-512
This study examines the effects of board capital on small and medium enterprise (SME) growth speed using a robust regression model, in a sample of the every firm listed on the MAB (alternative Span...
Publikováno v:
Journal of Business Research. 158:113626
Publikováno v:
British Journal of Management
British Journal of Management, Wiley, 2021, 32 (4), pp.1359-1383. ⟨10.1111/1467-8551.12432⟩
British Journal of Management, Wiley, 2021, 32 (4), pp.1359-1383. ⟨10.1111/1467-8551.12432⟩
International audience; Advertising is crucial in influencing customers’ perceptions and purchase intentions, and numerous studies have investigated whether advertising expenditure has any significant impact on financial performance. A thorough und
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ea617f49e1c6b0349bae23560547c53
https://hal-rennes-sb.archives-ouvertes.fr/hal-03419361
https://hal-rennes-sb.archives-ouvertes.fr/hal-03419361
Publikováno v:
Journal of Business Ethics. 166:441-459
Studies demonstrating the benefits of ethical behavior at an individual level are scarce. The business ethics literature centers its analysis on unethical behaviors and their consequences, rather than ethical behaviors and their benefits. There is no
Publikováno v:
Journal of Small Business Management. 57:298-326
Interest has grown in explaining the positive performance of small businesses that internationalize from start up. In response to this question, we have empirically confirmed the relevant role play...
Publikováno v:
idUS. Depósito de Investigación de la Universidad de Sevilla
instname
idUS: Depósito de Investigación de la Universidad de Sevilla
Universidad de Sevilla (US)
instname
idUS: Depósito de Investigación de la Universidad de Sevilla
Universidad de Sevilla (US)
This article deals with two important concepts in the prior literature on the internationalization process: age at entry and export experience. Against previous research, we analyze how both of them influence simultaneously international behavior in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b440881e511872dc3fd00da663cbec2