Zobrazeno 1 - 10
of 1 596
pro vyhledávání: '"M-commerce"'
Autor:
Hooi, Lai Wan
Publikováno v:
Asia-Pacific Journal of Business Administration, 2022, Vol. 16, Issue 3, pp. 613-636.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJBA-01-2022-0024
Autor:
Nicholas Hiu, Yana Erlyana
Publikováno v:
Teknika, Vol 13, Iss 2, Pp 283-292 (2024)
The rapid growth of the e-commerce industry, driven by technological advancements and increased internet access, has intensified competition for attracting and retaining customers. In Indonesia, the shift from desktop computers to smartphones has mad
Externí odkaz:
https://doaj.org/article/af22b226d81c4fad8748fe93061a8f43
Publikováno v:
Journal of Asia Business Studies, 2024, Vol. 18, Issue 3, pp. 826-849.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JABS-08-2023-0337
Autor:
Marić Dražen, Vidosavljević Julija
Publikováno v:
Marketing (Beograd. 1991), Vol 55, Iss 1, Pp 5-16 (2024)
With the rise in mobile device use, m-commerce is becoming the preferred method for electronic transactions. Consequently, models explaining consumer behavior in technology adoption are evolving. Among these, the UTAUT model stands out as one of the
Externí odkaz:
https://doaj.org/article/8b35d39e4cb7466984807ad45fc92542
Publikováno v:
South African Journal of Business Management, Vol 55, Iss 1, Pp e1-e13 (2024)
Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers
Externí odkaz:
https://doaj.org/article/48eccbe75a7c4a8294f31f4460fa4432
Autor:
Yongama Kendle, Baldreck Chipangura
Publikováno v:
South African Journal of Information Management, Vol 26, Iss 1, Pp e1-e8 (2024)
Background: This study was initiated by the fact that numerous mobile(m)-commerce applications for streamlining customer self-services remain unused on Application (App) stores or that they are briefly used and abandoned by the users. Unused applicat
Externí odkaz:
https://doaj.org/article/fda69ee683ea4dc695d3b54980b9084a
Autor:
J. E. Pelet
Publikováno v:
Стратегические решения и риск-менеджмент, Vol 14, Iss 1, Pp 10-17 (2023)
This paper aims at determining the reasons why customers prefer to buy wine online or offline, the first comprising both mobile-commerce (m-commerce) and e-commerce platforms. In particular, this research strives to understand effects of social influ
Externí odkaz:
https://doaj.org/article/370b66d8667442f1bf6b23e72ea6fc99
Autor:
Salimon, Maruf Gbadebo, Kareem, Olanrewaju, Mokhtar, Sany Sanuri Mohd, Aliyu, Olayemi Abdullateef, Bamgbade, Jibril Adewale, Adeleke, Adekunle Qudus
Publikováno v:
Journal of Science and Technology Policy Management, 2021, Vol. 14, Issue 1, pp. 98-126.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTPM-06-2019-0060
Autor:
Oloveze, Ambrose Ogbonna, Okonkwo, Raphael Valentine Obodoechi, Nwachukwu, Chinedu Patrick, Ogbonna, Chinweike, Chukwuoyims, Kelvin
Publikováno v:
LBS Journal of Management & Research, 2022, Vol. 20, Issue 1/2, pp. 21-33.
Autor:
Ambrose Ogbonna Oloveze, Raphael Valentine Obodoechi Okonkwo, Chinedu Patrick Nwachukwu, Chinweike Ogbonna, Kelvin Chukwuoyims
Publikováno v:
LBS Journal of Management & Research, Vol 20, Iss 1/2, Pp 21-33 (2022)
Purpose – There has been a huge fluctuation in online marketplace that suggests inconsistencies of m-commerce usage. The study investigates user behaviour to continued patronage of m-commerce and the mediating role of perceived value. Design/method
Externí odkaz:
https://doaj.org/article/296483a459e34c6d83c0b302af5fc3b3