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Autor:
Elisa Arrigo
Publikováno v:
Contemporary Case Studies on Fashion Production, Marketing and Operations ISBN: 9789811070068
The chapter investigates the key role played by a system of directly operated stores in the fast fashion business model. For this purpose, a descriptive case study has been carried out on Hennes & Mauritz AB (H&M), one of the leading companies in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::648c71fdafec2c307145366c99dcfdaa
http://hdl.handle.net/10281/176983
http://hdl.handle.net/10281/176983
