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pro vyhledávání: '"M K Aslam Muhammed"'
Autor:
M K Aslam Muhammed, Deepa Jawahar
Publikováno v:
Journal of Place Management and Development. 15:248-263
Purpose This paper aims to analyse the relationship between the image of a tourism product and destination brand equity in the context of Kerala's Ayurveda. The study also examined the influence of destination image (DI) and hospital brand image (HBI
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1ac8dbd05eb72e798f0e74568f2ef1d
https://doi.org/10.1108/jpmd-06-2020-0047
https://doi.org/10.1108/jpmd-06-2020-0047
