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Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 6, Pp 7-14 (2016)
Volume: 6, Issue: 6 7-14
International Review of Management and Marketing
Volume: 6, Issue: 6 7-14
International Review of Management and Marketing
The control system of marketing functions in real time. Therefore, to reduce the degree of uncertainty and risk, the company must have reliable, correct, sufficient and timely marketing information. Market research and obtaining the necessary informa