Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Mădălina Moraru"'
Autor:
Mădălina Moraru, Romina Surugiu
Publikováno v:
Sociologie Românească, Vol 21, Iss 2 (2023)
The advertising field is at the confluence of creativity and technology. Advertising is rapidly taking over digital platforms and incorporating new communication and information technologies. A recent evolution in this field is represented by the shi
Externí odkaz:
https://doaj.org/article/99687d5508c447d49f75bd615be214d1
Autor:
Mădălina Moraru
Publikováno v:
Interdisciplinary Description of Complex Systems, Vol 20, Iss 5, Pp 556-573 (2022)
Retailers strove to find a way to better communicate with consumers between 2020 and 2021. The pandemic raised some walls against their struggles because of people's fear, distrust, and new demands. In the first stage of this unusual lifestyle, buyer
Externí odkaz:
https://doaj.org/article/40a5ac2cd3f24b68a5182417d51fb2bd
Autor:
Paul Springer, Mădălina Moraru (Buga)
Publikováno v:
Styles of Communication, Vol 7, Iss 1, Pp 107-127 (2015)
This paper considers the narratives in mobile phone commercials during a period of unprecedented market expansion. How was the fastest growing global sector in 2012 sold to consumers in different countries and cultures, and how have mobile brands, th
Externí odkaz:
https://doaj.org/article/1d100bcbdda04b4ba701a03d026cfff7
Autor:
Mădălina Moraru
Publikováno v:
Styles of Communication, Vol 3, Iss 1, Pp 104-123 (2011)
This study aims to put forward two concepts often contradictorily perceived: globalization and specificity. Therefore, the article analyzes a very successful product, namely beer. The reason for choosing beer as part of our empirical data lies on its
Externí odkaz:
https://doaj.org/article/f121a21b0c7d45b19242f32478d7e508
Autor:
Mădălina Moraru
Publikováno v:
Styles of Communication, Vol 2, Iss 1, Pp 100-114 (2010)
Media intake throughout the Romanian countryside takes into account the targeted audience, the final result being an adjustment to its needs. The metamorphosis of the Romanian village into a town and the EU policies are the main events which determin
Externí odkaz:
https://doaj.org/article/80d9c7017ca744adbaaeb22ea4baa1ad
Autor:
Mădălina Moraru, Romina Surugiu
Publikováno v:
Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments ISBN: 9781668473535
The chapter focuses on how advertising agencies organised hybrid work and developed well-being strategies for employees during the pandemic timespan (2020-2022) in Romania. It starts with an overview of academic perspective on hybrid work organizatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11263e2ce5e709c859b20cad10f480c8
https://doi.org/10.4018/978-1-6684-7353-5.ch010
https://doi.org/10.4018/978-1-6684-7353-5.ch010
Autor:
Mădălina Moraru
Publikováno v:
Balkan Journal of Philosophy. 13:205-212
The creative industry daily faces genuine challenges in its work when it comes to advertising and meeting clients’ demands. Indeed, technology and the necessity of updating creativity resources urge on new approaches during campaigns, at least in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7d835fb458b9e5f9c1cafe04c2b66e7
https://doi.org/10.5840/bjp202113223
https://doi.org/10.5840/bjp202113223
This book addresses the impact of developments surrounding the freedom of expression of judges by building on the experience of judges themselves, legal practitioners and academics across Europe. Like everybody, judges enjoy freedom of expression. Ho
Autor:
Mădălina Moraru
Publikováno v:
ENTRENOVA-ENTerprise REsearch InNOVAtion
Volume 7
Issue 1
Volume 7
Issue 1
Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific communic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c6dc091f4652a93f329e03a85a29d299
https://hdl.handle.net/10419/262245
https://hdl.handle.net/10419/262245
Autor:
Federica Casarosa, Madalina Moraru
This insightful and timely book provides a comparative assessment of selected legal issues emerging from the EU legal context which impact profoundly on the national legal systems. It argues that judicial interaction can answer complex legal question