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of 14
pro vyhledávání: '"Müge Klein"'
Publikováno v:
Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi. :740-760
Since digital leadership has become a critical success factor for securing sustainability in companies, it is of great importance to define scalable characteristics of it. In literature, an adequate measuring instrument is not available for assessing
Autor:
Müge KLEIN, Berat Ufuk BİBER
Publikováno v:
the Journal of Academic Social Sciences. 135:10-25
Publikováno v:
Business & Management Studies: An International Journal. 8:1424-1454
The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is
Autor:
Müge Klein
Publikováno v:
Volume: 3, Issue: 1 24-35
Journal of Business in The Digital Age
Journal of Business in The Digital Age
In recent years, the digitalization starting with digitizing anolog data proceeding with digitalization of business processes is being replaced by digital transformation. In addition to business models getting value with personalized products, ecosys
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b9c8596a4cf55d308ae3119ae6c1e8b7
https://dergipark.org.tr/tr/pub/jobda/issue/55488/729499
https://dergipark.org.tr/tr/pub/jobda/issue/55488/729499
Autor:
Müge Klein
Publikováno v:
Volume: 19, Issue: 74 997-1019
Elektronik Sosyal Bilimler Dergisi
Elektronik Sosyal Bilimler Dergisi
Son yıllarda, büyük veri, sensörler, bulut bilişim, sosyal medya vs. gibi dijital teknolojilerin mümkün kıldıkları ile gündeme gelen dijital dönüşüm, tüm dünya ekonomisini ve bunun içinde yer alan işletmeleri yakından etkilemekted
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0faa84a9fa1ac3024776a2761dea331c
https://hdl.handle.net/20.500.12846/403
https://hdl.handle.net/20.500.12846/403
Autor:
Müge Klein
Digital transformation provoked by Industry 4.0 should not be just seen as a technological issue, it causes also fundamental changes in processes and in organizations of companies. Notably a new understanding of leadership can be counted on to them.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33c5b86ae2e25b674993b228d2cad3ab
https://hdl.handle.net/20.500.12846/404
https://hdl.handle.net/20.500.12846/404
The Covid-19 pandemic has not only affected the health and life of people around theworld but also many areas such as the economy, the way of doing business, workinglife, the education sector, the urban life, and consumer consumption habits. Digitalt
In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digita
Publikováno v:
International Journal of Internet Marketing and Advertising. 12:40
Among various mobilebased communication technologies, QR codes have recently gained a great popularity in mobile advertising. These codes are used by marketers for advertising in various ways such as in print media, in outdoor advertising, or even
Autor:
Müge Klein, Wolffried Stucky
Publikováno v:
Wirtschaftsinformatik. 43:35-45
The process of developing courseware (i.e. web-based, hypermedia courses) has similarities with the traditional software development, since the result of both processes is a software product. In order to avoid adhoc-developments software engineering