Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Mónica Veloso"'
Autor:
Mónica Gómez-Suárez, Mónica Veloso
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 24, Iss 2, Pp 231-246 (2020)
Purpose – The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment wi
Externí odkaz:
https://doaj.org/article/7396956fed8c43abbdd5c9abe41522cc
Autor:
Mónica Veloso, Monica Gomez-Suarez
Publikováno v:
Journal of Hospitality and Tourism Technology. 14:245-257
Purpose This study aims to determine how hotel-generated content (HGC) on official social media accounts influences booking intention by considering the mediating role of three key constructs: user evaluations of the perceived quality of information,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5090b9888afcf72e7afb4e95b30bf0ae
https://doi.org/10.1108/jhtt-08-2021-0241
https://doi.org/10.1108/jhtt-08-2021-0241
Autor:
Mónica Veloso, Monica Gomez-Suarez
Purpose Academic research on customer experience (CX) in the hospitality industry has recently experienced vast growth as managers have increasingly focused on delivering distinctive experiences to their guests. Despite the relevance of this topic, s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6765e4f8fa178038f02b952e27f16221
https://hdl.handle.net/10486/706263
https://hdl.handle.net/10486/706263
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dce6519cfc64ec7916ce50f03935bfc9
https://doi.org/10.1007/978-3-031-32894-7_15
https://doi.org/10.1007/978-3-031-32894-7_15
Autor:
Paula Rodrigues, Mónica Gómez-Suárez, Ana Brochado, Mónica Veloso, Ana Pinto Borges, Álvaro Matias
Publikováno v:
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business ISBN: 9783030765828
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd9f81d2b3106eb2b2e7c88e96b1d6ae
https://doi.org/10.1007/978-3-030-76583-5_7
https://doi.org/10.1007/978-3-030-76583-5_7
Autor:
Mónica Gómez-Suárez, Mónica Veloso
Publikováno v:
Brand, Label, and Product Intelligence ISBN: 9783030958084
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b58ce1bd5d039baebc6b391153093d7c
https://doi.org/10.1007/978-3-030-95809-1_12
https://doi.org/10.1007/978-3-030-95809-1_12
Autor:
MÓNICA GÓMEZ-SUÁREZ, Mónica Veloso
Publikováno v:
Journal of Vacation Marketing. :135676672211351
The purpose of this study is to explore how publications on social media related to hotel experience influence key customer purchasing behaviour variables, thereby extending research concerning guests’ decision-making processes by demonstrating emp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b1ea49e7d9602456f160a53b97c26ee0
https://doi.org/10.1177/13567667221135195
https://doi.org/10.1177/13567667221135195
Publikováno v:
Revista Brasileira de Pós-Graduação. 8
Nosso objetivo neste artigo é mostrar como as pesquisas realizadas por meio do Observatório da Educação Escolar Indígena, articuladas com as pesquisas do estágio e do projeto extraescolar do curso de Licenciatura Intercultural de Formação de
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2bedee7d108cf752057e09242b37138
https://doi.org/10.21713/2358-2332.2011.v8.251
https://doi.org/10.21713/2358-2332.2011.v8.251
Autor:
Veloso Huertas, Mónica1 monica.veloso@uam.es, Schmitz, Anne1 anne.schmitz@uam.es, Díaz-Martín, Ana M.1 ana.diaz@uam.es
Publikováno v:
International Conference on Applied Business & Management. Jun2024, p379-381. 3p.
Publikováno v:
Journal of Hospitality Marketing & Management; 2024, Vol. 33 Issue 1, p57-77, 21p