Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Mária Magyar"'
Publikováno v:
Journal of Business & Industrial Marketing. 36:1570-1584
PurposeThe main goal of the paper is to describe the knowledge interconnection process embedded in an interactive business relationship. The purpose of this study is to understand the knowledge interconnection inside the supplier-buyer relationship i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63dbf8031509d8679c6cab77979e42ce
https://doi.org/10.1108/jbim-01-2020-0052
https://doi.org/10.1108/jbim-01-2020-0052
Autor:
Zsuzsanna Szalkai, Mária Magyar
Publikováno v:
IMP Journal. 11:150-172
Purpose The purpose of this paper is to investigate the strategy of contract manufacturers (CMs). The research question is the following: how can the strategy of CMs be explained? The purpose is to better understand this activity though using differe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1855684adb5becaccc6b5201e4a82838
https://doi.org/10.1108/imp-06-2015-0028
https://doi.org/10.1108/imp-06-2015-0028
Publikováno v:
Industrial Marketing Management. 49:32-41
During the last thirty years, IMP researchers have greatly improved our understanding of business relationships. However, the question of how a business relationship emerges has only aroused a small amount of interest. To bridge this gap, this paper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34bd259bbb57abc16278a516cfea105d
https://doi.org/10.1016/j.indmarman.2015.05.031
https://doi.org/10.1016/j.indmarman.2015.05.031
Publikováno v:
Industrial Marketing Management
Industrial Marketing Management, Elsevier, 2016, 58, pp.137-147. ⟨10.1016/j.indmarman.2016.05.021⟩
Industrial Marketing Management, Elsevier, 2016, 58, pp.137-147. ⟨10.1016/j.indmarman.2016.05.021⟩
International audience; Classic IMP research always emphasizes the important role of actor bonds. Relationships involve the development of social bonds over time between two or more actors, and in most relationships there is great variation in terms
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e97b3401ffc022476ec752ccda6964f
https://hal-normandie-univ.archives-ouvertes.fr/hal-02075923
https://hal-normandie-univ.archives-ouvertes.fr/hal-02075923
Publikováno v:
Acta Pharmaceutica Hungarica; 2023 Supplement, Vol. 93, pS55-S56, 2p