Zobrazeno 1 - 10
of 46
pro vyhledávání: '"MÓNICA GÓMEZ-SUÁREZ"'
Publikováno v:
Multidisciplinary Journal for Education, Social and Technological Sciences, Vol 10, Iss 2, Pp 24-45 (2023)
Individual traits as impulsivity, used as emotion regulation or reward, trigger the increased consumption of unhealthy food, which affects the academic performance. The aim of this paper is to provide an overview of research published on impulsive ea
Externí odkaz:
https://doaj.org/article/bca2f16779dd447098aa15040d7ecb66
Publikováno v:
Humanities & Social Sciences Communications, Vol 10, Iss 1, Pp 1-8 (2023)
Abstract Technology has helped consumers embrace new ways of shopping. This article aims to explore how retailers capitalise on technology to create a differentiated customer experience (CX). The study provides a list of 15 shopper-facing technologie
Externí odkaz:
https://doaj.org/article/8e5c50adc97e4ba2bc111280b5124c51
Autor:
Mónica Gómez-Suárez, Mónica Veloso
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 24, Iss 2, Pp 231-246 (2020)
Purpose – The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment wi
Externí odkaz:
https://doaj.org/article/7396956fed8c43abbdd5c9abe41522cc
Autor:
María Pilar Martínez-Ruiz, Mónica Gómez-Suárez, Ana Isabel Jiménez-Zarco, Alicia Izquierdo-Yusta
Publikováno v:
Frontiers in Psychology, Vol 11 (2021)
Externí odkaz:
https://doaj.org/article/97903e46a4694c7890bab936de9e7c8d
Publikováno v:
Journal of Business Economics and Management, Vol 21, Iss 3 (2020)
The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self-concept. Drawing on existing single-country studies, our work extends research by validating a pioneer cross-country scale that meas
Externí odkaz:
https://doaj.org/article/f737507b669f44fca8ee05df0b3e3155
Publikováno v:
Frontiers in Psychology, Vol 8 (2017)
Externí odkaz:
https://doaj.org/article/60fe106f32c34ed8bd985191f938a178
Autor:
Mónica Gómez-Suárez
Publikováno v:
Administrative Sciences, Vol 9, Iss 1, p 10 (2019)
This study establishes the relationship among three concepts (attachment, love, and engagement) that have attracted the interest of both practitioners and researchers lately. Based on the consumer⁻brand relationship literature, a theoretical model
Externí odkaz:
https://doaj.org/article/64af707557c34ca7bf5d811ee91f67fc
Publikováno v:
International Journal of Retail & Distribution Management, 2016, Vol. 44, Issue 7, pp. 754-771.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-11-2015-0168
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dce6519cfc64ec7916ce50f03935bfc9
https://doi.org/10.1007/978-3-031-32894-7_15
https://doi.org/10.1007/978-3-031-32894-7_15
Publikováno v:
International Journal of Consumer Studies. 46:295-308
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3802407d306e7de7840a22020dc811f
https://doi.org/10.1111/ijcs.12677
https://doi.org/10.1111/ijcs.12677