Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive.

Autor: Fitó-Carreras, Maria¹ mfito@uic.es, Méndiz-Noguero, Alfonso¹ amendiz@uic.es, Vidal-Mestre, Montserrat¹ mvidalm@uic.es

Publikováno v: Communication & Society. 2024, Vol. 37 Issue 3, p161-176. 32p.

Public health communication and the Covid-19: A review of the literature during the first wave.

Autor: Méndiz-Noguero, Alfonso¹ amendiz@uic.es, Wennberg-Capellades, Laia¹ lwennberg@uic.es, Regadera-González, Elisa¹ eregadera@uic.es, Goni-Fuste, Blanca¹ bgoni@uic.es

Publikováno v: El Profesional de la Información. 2023, Vol. 32 Issue 3, p1-18. 18p.

El sentido del trabajo en los docentes, y su relación con la implicación laboral y la intención de abandono. (Spanish)

Autor: XIPELL FONT, PAU, GUILLÉN PARRA, MANUEL, MÉNDIZ NOGUERO, ALFONSO

Publikováno v: Estudios Sobre Educacion; Feb2024, Issue 46, p7-31, 25p

Virality as a paradigm of digital communication. Review of the concept and update of the theoretical framework.

Autor: Arjona-Martín, José-Borja¹ jbarjona@ugr.es, Méndiz-Noguero, Alfonso² amendiz@uic.es, Victoria-Mas, Juan-Salvador³ jsvictoria@uma.es

Publikováno v: El Profesional de la Información. nov/dic2020, Vol. 29 Issue 6, p1-18. 18p.

Young People’s Attitudes towards and Evaluations of Mobile TV

Autor: Méndiz-Noguero, Alfonso, de Aguilera-Moyano, Miguel, Borges-Rey, Eddy

Publikováno v: Méndiz-Noguero, Alfonso and de Aguilera-Moyano, Miguel and Borges-Rey, Eddy Young People’s Attitudes towards and Evaluations of Mobile TV. Revista Comunicar, 2011, vol. XVIII, n. 36, pp. 77-85. [Journal article (Paginated)]

Mobile communication systems are responsible for the significant changes that are taking place in cultural practices. The mobile phone has established itself as a portable, multi-use, interactive device that individuals use to enable them to manage i

Externí odkaz: http://eprints.rclis.org/17259/