Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Lynn M. Zoch"'
Autor:
John Brummette, Lynn M. Zoch
Publikováno v:
Corporate Communications: An International Journal, 2016, Vol. 21, Issue 3, pp. 309-321.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-12-2015-0085
Autor:
Dustin W. Supa, Lynn M. Zoch
Publikováno v:
The Routledge Companion to Public Relations ISBN: 9781003131700
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09b51049ded6eeb6c8e8bf1525307b3f
https://doi.org/10.4324/9781003131700-17
https://doi.org/10.4324/9781003131700-17
Autor:
John Brummette, Lynn M. Zoch
Publikováno v:
Corporate Communications: An International Journal. 21:309-321
Purpose– Through its use of a nationwide survey that assessed the most significant personal and organizational values among the general public, the purpose of this paper is to identify how individuals’ personal values serve an important role in g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4b4af3eba9a15e94d777eab8b3b1675
https://doi.org/10.1108/ccij-12-2015-0085
https://doi.org/10.1108/ccij-12-2015-0085
Publikováno v:
Public Relations Review. 40:723-732
Public relations has and, it appears, always has had an image problem. From public relations’ protohistory, through the rise of the publicist and press agent, the history of the relationship between journalists and public relations practitioners re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6290fbb7c812d986e53fd6be41e9127c
https://doi.org/10.1016/j.pubrev.2014.02.002
https://doi.org/10.1016/j.pubrev.2014.02.002
Publikováno v:
Public Relations Review. 37:145-150
In a 2003 content analysis of scholarly public relations journal articles, Sallot, Lyon, Acosta-Alzura and Jones stated that, although no dominant paradigms had yet emerged, scholarship and theory building in public relations was well on its way. Ent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57714d49020b1fd873f4674fd235a568
https://doi.org/10.1016/j.pubrev.2010.10.006
https://doi.org/10.1016/j.pubrev.2010.10.006
Publikováno v:
Public Relations Review. 36:21-27
Crisis communication has emerged as a hot topic in public relations literature. However, little attention has been paid to nonprofit organizations (NPOs), one of the largest sectors of public relations practice. In particular, few studies have examin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::70a36a8ce6f576d7b0a6ff11380d8ab5
https://doi.org/10.1016/j.pubrev.2009.08.018
https://doi.org/10.1016/j.pubrev.2009.08.018
Publikováno v:
Public Relations Review. 34:351-358
The researchers analyzed activist organization web sites to determine the framing techniques employed in their public relations messages. The macro framework for this study was based on the work of sociologists David Snow and Robert Benford, who focu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53d1cf533cff5913dba4e3d707145ad0
https://doi.org/10.1016/j.pubrev.2008.07.005
https://doi.org/10.1016/j.pubrev.2008.07.005
Publikováno v:
Public Relations Review. 30:411-417
A report aired on the CBS news magazine 48 Hours in October, 1996 that accused Nike of exploiting lax labor laws in developing countries and engaging in business practices that would be at least questionable (if not actually illegal) if followed in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5bc8ea38f3ed0bb3a47800baed7adbb
https://doi.org/10.1016/j.pubrev.2004.08.013
https://doi.org/10.1016/j.pubrev.2004.08.013
Autor:
Lynn M. Zoch, Dustin W. Supa
Publikováno v:
Public Relations Journal, Vol 8, Iss 1 (2014)
This study looks at previous research done in journalism and public relations to identify eight factors that determine newsworthiness. A survey was conducted first to confirm the importance of the eight factors among journalists and public relations
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::af8bc46299f5fbd319390a12c7f4f5be
https://prjournal.instituteforpr.org/wp-content/uploads/2014ZochSupa.pdf
https://prjournal.instituteforpr.org/wp-content/uploads/2014ZochSupa.pdf
Autor:
Erik L. Collins, Lynn M Zoch
Publikováno v:
Public Relations Review. 27:197-212
The research presented in this article focuses on ways to communicate pro-social messages to often overlooked and underserved societal subgroups. Specifically, the research focuses on methods of disseminating information to low-income persons lacking
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09355476d622ae1cce30a7ec4ba825ac
https://doi.org/10.1016/s0363-8111(01)00080-7
https://doi.org/10.1016/s0363-8111(01)00080-7