Zobrazeno 1 - 10
of 58
pro vyhledávání: '"Lynda M. Maddox"'
Autor:
Lynda M. Maddox, Sylvia Silver
Publikováno v:
Biopreservation and Biobanking
The AIDS and Cancer Specimen Resource (ACSR) was built and maintained to support research into cancers in individuals infected with the HIV by providing specimens at no charge. Numerous methods to reach investigators about this resource have been use
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::62e1a076b0faf4bd90afe68eab1e1db4
https://doi.org/10.1089/bio.2021.0025
https://doi.org/10.1089/bio.2021.0025
Publikováno v:
Advances in Economics and Business. 5:575-581
The worldwide obesity epidemic has prompted governments, NGO's, and companies to explore the use of advertising to promote healthy eating habits. The effect of product or issue involvement often moderates the effects of advertising on brand image. Ad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c39a9a7404daa25789506e80b733009
https://doi.org/10.13189/aeb.2017.051101
https://doi.org/10.13189/aeb.2017.051101
Publikováno v:
Journal of Asia Business Studies. 7:214-230
PurposeThe purpose of this paper is to develop an understanding of the factors influencing Chinese consumers to shop online by exploring the effects of user demographic characteristics and media characteristics on shopping intention.Design/methodolog
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::133430624c86256c585f85e896602b4b
https://doi.org/10.1108/jabs-02-2013-0006
https://doi.org/10.1108/jabs-02-2013-0006
Publikováno v:
Journal of Advertising Education. 22:23-23
This exploratory study demonstrates the effectiveness of using practice-based and client-focused active learning exercises to develop applied skills and better position the student as a candidate with both practical competencies and strong book knowl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98da8d032789e1f98f7f4dea340d9509
https://doi.org/10.1177/1098048218768593
https://doi.org/10.1177/1098048218768593
Autor:
Lynda M. Maddox, Wen Gong
Publikováno v:
International Marketing Review. 22:673-692
Purpose – This research examines how URLs in Chinese mass media advertising affect noticeability, perceptions and behavior among internet users and non‐users.Design/methodology/approach – It uses advertising effectiveness measures to investigat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0e10b747262958032de6e3c23cd74bd
https://doi.org/10.1108/02651330510630285
https://doi.org/10.1108/02651330510630285
Autor:
Lynda M. Maddox, Wen Gong
Publikováno v:
Journal of Advertising Research. 43:34-49
This study examines Chinese consumers9 perceptions and responses to web banner advertising. Results suggest that just one additional banner exposure improves Chinese users9 brand recall, changes their attitude toward the brand, and increases their pu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b1f47fff8eb3a535bddf580391325c6
https://doi.org/10.2501/jar-43-1-34-49
https://doi.org/10.2501/jar-43-1-34-49
Autor:
Lynda M. Maddox, Wen Gong
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
With the dramatic increase in both Internet population and Internet usage, online advertising expenditures in China climbed to about US$120 million in 2003, a 120 percent increase when compared to that of 2002. Consequently, inclusion of Web addresse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2df3877bc29fe7d0873e9bf84fe7a678
https://doi.org/10.1007/978-3-319-11845-1_34
https://doi.org/10.1007/978-3-319-11845-1_34
Autor:
Lynda M. Maddox
Publikováno v:
Journal of Product & Brand Management. 8:488-501
Looks at how consumers used a pharmaceutical Web site to learn about a particular disease or product. Probes whether visitors used the Web site to decide which drug was right for them and whether they actually planned to request the product from thei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::536a35a7891dce68b1a58ff486ad5087
https://doi.org/10.1108/10610429910299728
https://doi.org/10.1108/10610429910299728
Autor:
Douglas M. Sanford, Lynda M. Maddox
Publikováno v:
International Marketing Review. 16:504-517
Examines similarities and differences in account management, the use of formal account reviews, and the role of interpersonal relationships in domestic and international accounts. Significant findings include: formal account reviews are important for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f752aa916c37caf2cb3e8a13e78dfeae
https://doi.org/10.1108/02651339910300468
https://doi.org/10.1108/02651339910300468
Autor:
Lea Prevel Katsanis, Lynda M. Maddox
Publikováno v:
Journal of Pharmaceutical Marketing & Management. 12:1-21
This study attempted to determine the effects of direct-to-consumer advertising (DTCA) of prescription drugs on the patient-physician relationship in the Canadian population. Specifically, researchers sought to discover how DTCA influences the way pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2bf90b96403e0377ac8164ecd395a07d
https://doi.org/10.3109/j058v12n01_01
https://doi.org/10.3109/j058v12n01_01