Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Lynda Andrews"'
Autor:
Simon Françoise, Lynda Andrews
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 9/10, pp. 1527-1562.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-04-2014-0212
Publikováno v:
British Food Journal. 120:1965-1979
Purpose The purpose of this paper is to investigate the inter-relationships between peoples’ perceptions of the attributes of leftover food and how they lead to higher-order values in relation to food waste. Design/methodology/approach The method i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::961ce2f0596eeb4c2a7d0bff320c5670
https://doi.org/10.1108/bfj-08-2017-0442
https://doi.org/10.1108/bfj-08-2017-0442
Autor:
Constanza Bianchi, Lynda Andrews
Publikováno v:
International Journal of Retail & Distribution Management. 46:364-385
PurposeGiven the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known about how consumers engage with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20ee5167123df9ba2af5b8f6606e542f
https://doi.org/10.1108/ijrdm-02-2017-0035
https://doi.org/10.1108/ijrdm-02-2017-0035
Publikováno v:
European Journal of Marketing. 52:1154-1184
Purpose This paper aims to propose user experience sharing (UES) as a customer-based initiation of value co-creation pertaining to service provision, which represents customers’ level of effort made for the direct benefit of others in their service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7498d43f11119d2f1ba783a166cab3cd
https://doi.org/10.1108/ejm-05-2016-0298
https://doi.org/10.1108/ejm-05-2016-0298
Publikováno v:
Journal of Marketing Management. :1-31
Social media has reached global proportions; yet, little is known about how consumers engage with firms in ways that lead to social commerce (s-commerce) – an emerging area of importance in the literature. This study addresses this gap and extends
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b386f18b2903af96c3019bf56c9c8fdd
https://doi.org/10.1080/0267257x.2017.1319406
https://doi.org/10.1080/0267257x.2017.1319406
Since consumers are increasing their participation in social network sites (SNSs), more companies and brands are using SNSs to strategically communicate with consumers. This study investigates how brands' social network site (SNS) consumers can be se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c68fb28900fa8ddf9d0551cc7d8300e2
https://acuresearchbank.acu.edu.au/item/8x45w/segmenting-brands-social-network-site-sns-consumers-a-four-country-study
https://acuresearchbank.acu.edu.au/item/8x45w/segmenting-brands-social-network-site-sns-consumers-a-four-country-study
Publikováno v:
Journal of Marketing Management. 32:1670-1700
Although there are a range of conceptual and theoretical studies about customer equity (CE) measurement and management in the literature, there are few empirical studies where these two concepts are examined together. This paper focuses on the need f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60c9b1b1d03dc513b8e116dc526d84d8
https://doi.org/10.1080/0267257x.2016.1260043
https://doi.org/10.1080/0267257x.2016.1260043
Publikováno v:
Communication Research and Practice. 3:137-154
The waste of edible food throughout the food chain is recognised as a global issue and academic research focuses on how to encourage reductions in this waste. At the consumer level, governments are investing in communication campaigns that encourage
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90f0efe4790cd8747b93d2667f224fbc
https://doi.org/10.1080/22041451.2016.1209274
https://doi.org/10.1080/22041451.2016.1209274
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 26:202-223
Online grocery shopping has enjoyed strong growth and it is predicted this channel will continue to grow exponentially in the coming years. While online shopping has attracted an abundance of research interest, examinations of online grocery shopping
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d78e759d0104974cd684bc8beadd7c5
https://doi.org/10.1080/09593969.2015.1130737
https://doi.org/10.1080/09593969.2015.1130737
Publikováno v:
International Journal of Consumer Studies. 40:257-267
The purpose of this research is to extend an understanding of how Black and White South African consumers’ causal attributions for major household appliance performance failures impact on their anger and subsequent complaint behaviour. A survey was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10e8fc8be9c9944b2d4c4df839d78dc9
https://doi.org/10.1111/ijcs.12250
https://doi.org/10.1111/ijcs.12250