Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Lynd Bacon"'
Autor:
Peter Lenk, Lynd Bacon
Publikováno v:
Quantitative Marketing and Economics. 10:453-474
Discrete-choice experiments are commonly used to measure subjects’ preference structures and are often preferred to other measurement methods because they better align with actual choice behavior and avoid some of the well-documented biases inheren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc3b25ccf228f4f16831a92c576ab898
https://doi.org/10.1007/s11129-012-9124-9
https://doi.org/10.1007/s11129-012-9124-9
Autor:
Eric T. Bradlow, Prasad A. Naik, Lynd Bacon, Michel Wedel, David Madigan, Peter Lenk, Alan L. Montgomery, Wagner A. Kamakura, Anand V. Bodapati, Jeffrey Kreulen
Publikováno v:
Marketing Letters. 19:201-213
Modern businesses routinely capture data on millions of observations across subjects, brand SKUs, time periods, predictor variables, and store locations, thereby generating massive high-dimensional datasets. For example, Netflix has choice data on bi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7037a5dbc759dcd6a32454368d88e95
https://doi.org/10.1007/s11002-008-9036-3
https://doi.org/10.1007/s11002-008-9036-3
Autor:
Terry Elrod, Gary J. Russell, Allan D. Shocker, Rick L. Andrews, Lynd Bacon, Barry L. Bayus, J. Douglas Carroll, Richard M. Johnson, Wagner A. Kamakura, Peter Lenk, Josef A. Mazanec, Vithala R. Rao, Venkatesh Shankar
Publikováno v:
Marketing Letters. 13:221-232
We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis lite
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::972ff904901e1065f9ff734837acd913
https://doi.org/10.1023/a:1020222821774
https://doi.org/10.1023/a:1020222821774