Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Lydia Qianqian Li"'
Publikováno v:
Behaviour & Information Technology. 41:934-945
The messenger-based social network (Msg-SN), e.g. WeChat Moments, has emerged as a new type of social networking with unique characteristics. Msg-SN plays a strikingly important role in people’s da...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f5e8337a276d70c20534648b7b26e365
https://doi.org/10.1080/0144929x.2020.1846788
https://doi.org/10.1080/0144929x.2020.1846788
Publikováno v:
International Journal of Advertising. 39:1322-1350
With the rapid development of online advertising, mini-film advertising (MA) built on short plotlines has received substantial attention from enterprises. Despite their trending popularity, enterpr...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54a9b28d00cc711bbad60633b92e4a83
https://doi.org/10.1080/02650487.2020.1755184
https://doi.org/10.1080/02650487.2020.1755184
Publikováno v:
Chinese Management Studies. 13:1086-1106
Purpose This paper aims to propose practical recommendations in accordance with the strategic roles played by research and development (R&D) in multinational companies (MNCs). Design/methodology/approach This study applies a qualitative method to inv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00f57610ed27e6148d19fa31928b2982
https://doi.org/10.1108/cms-10-2018-0703
https://doi.org/10.1108/cms-10-2018-0703