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1
The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic
Autor: Ribeiro, Áurea Helena Puga, Monteiro, Plínio Rafael Reis, Luttembarck, Laura
Publikováno v: BBR. Brazilian Business Review, Volume: 16, Issue: 1, Pages: 32-45, Published: FEB 2019
Organizations that operate in B2B contexts adopt value-creation strategies aimed at customer loyalty. Based on the concepts of the Service Dominant Logic (SDL), the study proposes the use of the Job to Be Done (JTBD) technique as a method to support
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______608::041cadd2bf65dac564dc1081c382138b
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862019000100032&lng=en&tlng=en
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3
Akademický článek
A utilização da técnica Job to Be Done para identificação de oportunidades de cocriação de valor no contexto da Lógica Dominante do Serviço.
Autor: Puga Ribeiro, Áurea Helena1 aureap@fdc.org.br, Reis^Monteiro, Plínio Rafael2 preisufmg@gmail.com, Luttembarck, Laura2 lauralut@hotmail.com
Publikováno v: Brazilian Business Review (English Edition). Jan/Feb2019, Vol. 16 Issue 1, p32-45. 14p.
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4
Akademický článek
The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic.
Autor: Puga Ribeiro, Áurea Helena1 aureap@fdc.org.br, Reis Monteiro, Plínio Rafael2 preisufmg@gmail.com, Luttembarck, Laura2 lauralut@hotmail.com
Publikováno v: Brazilian Business Review (English Edition). Jan/Feb2019, Vol. 16 Issue 1, p32-45. 14p.
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