Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Luong, Duy Binh"'
Publikováno v:
Journal of Services Marketing, 2021, Vol. 35, Issue 8, pp. 1000-1012.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-12-2019-0487
Publikováno v:
International Journal of Research Studies in Management. 6
The purpose of this study is to examine the relationships among electronic Word of mouth (eWOM), brand image, buying intention and buying decision in tourism industry. The questionnaire was distributed to 524 respondents who had experience with socia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8e15c2237e002dfb2eb090a908b6527e
https://doi.org/10.5861/ijrsm.2017.1738
https://doi.org/10.5861/ijrsm.2017.1738
Autor:
Luong Duy Binh, 梁維平
103
Mobile advertising is one of the most popular tools among varied types of electronic commerce, the form of advertising messages in particular. The purpose of this study is to define the factors affecting Vietnamese consumer attitude toward m
Mobile advertising is one of the most popular tools among varied types of electronic commerce, the form of advertising messages in particular. The purpose of this study is to define the factors affecting Vietnamese consumer attitude toward m
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/04377567077916124820
