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Autor:
Lundmark, Amanda, Wikström, Johannes
Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres a
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37247
Title Corporate Social Responsibility in Branding - A study of The Body Shop's visitors' attitudes and purchase decisions Authors Sara Lundgren El-Salhy & Amanda Lundmark Seminar Date 2009-06-02 Level C-level Thesis Tutor Malin Näsholm Keywords CSR,
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-23578
Publikováno v:
BUSRide Magazine. May2018, Vol. 54 Issue 3, p26-29. 4p.
