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Autor:
Lundgren, Barbora
This bachelor thesis presents research of the Fitrecepty project target group and proposes a communication strategy for the resulting target segments. The theoretical part examines the role of marketing in strategic planning, target group segmentatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::b7812697f16200e84eda5c870f7c33e4
http://www.nusl.cz/ntk/nusl-405711
http://www.nusl.cz/ntk/nusl-405711
