Výsledky vyhledávání

Dissertation/ Thesis

Transfer of brand associations over time : the brand extension of Nivea

Autor: Lund, Kaisa

Brand extension has been the source of strategic growth for many firms during recent decades. Introducing new products under existing brand names is one way to use the image of a brand name to enter new markets. Previous research has shown that the s

Externí odkaz: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19892

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Conference

CAN A COMPLEMENT-BASED ORGANIZATION LEAD TO HEALTHIER CHOICES? HORIZONTAL AND VERTICAL DISPLAY OF FOODS AND BEVERAGES.

Autor: Abell, Annika¹ akabell@utk.edu, Lund, Kaisa², Biswas, Dipayan³

Publikováno v: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p224-227. 4p.

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Akademický článek

Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales.

Autor: Biswas, Dipayan¹ dbiswas@usf.edu, Lund, Kaisa² kaisa.lund@lnu.se, Szocs, Courtney^3,4 cszocs@lsu.edu

Publikováno v: Journal of the Academy of Marketing Science. Jan2019, Vol. 47 Issue 1, p37-55. 19p.

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Conference

Effects of Retail Ambient Music Volume Levels on Food Purchases: Implications for Retail Atmospheric Strategies and Consumer Well-Being.

Autor: Biswas, Dipayan¹ dbiswas@usf.edu, Lund, Kaisa², Szocs, Courtney³

Publikováno v: AMA Winter Academic Conference Proceedings. 2018, Vol. 29, pC-2-C-2. 1p.

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Kniha

Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract).

Autor: Lund, Kaisa

Publikováno v: Creating Marketing Magic & Innovative Future Marketing Trends; 2017, p203-203, 1p

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