The Effect of Product Perception and Price Perception on Reference Book Purchase Decisions

Autor: Lulu Ratnadillah, Kuswanto Kuswanto, Refnida Refnida

Publikováno v: Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB); Vol 9 No 2 (2021): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed); 179-188

The decision to purchase reference books is a form of a student's positive attitude in meeting learning needs. This study was conducted to analyze the effect of product and price perceptions on reference book purchasing decisions. This research was c

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b0d3ba32118d91652e9e251dabf87360
https://doi.org/10.21009/jpeb.009.2.8