Appraisal and coping with sport identity and associated threats: exploring Chinese fans reactions to ‘little fresh meat’ in NBA advertisements

Autor: Yong Wang, Luke L. Mao, Allison B. Smith

Publikováno v: European Sport Management Quarterly. :1-22

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4eb7b74ec315837c43406fbbc5266f5c
https://doi.org/10.1080/16184742.2022.2065512

Can signal delay and advertising lead to profit? A study on sporting.

Autor: Wu Y; Institute of Industrial Economics, Jinan University, Guangzhou, Guangdong, China., Yim BH; School of Foundations, Leadership and Administration, Kent State University, Kent, OH, United States., Lu C; Department of Public Finance and Taxation, College of Economics, Jinan University, Guangzhou, China., Mao L; Department of Health, Exercise and Sports Sciences, University of New Mexico, Albuquerque, NM, United States., Zhang JJ; Department of Kinesiology, University of Georgia, Athens, GA, United States.

Publikováno v: Frontiers in psychology [Front Psychol] 2023 Jan 17; Vol. 13, pp. 1028117. Date of Electronic Publication: 2023 Jan 17 (Print Publication: 2022).