Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Lukáš Kakalejčík"'
Publikováno v:
Statistika: Statistics and Economy Journal, Vol 101, Iss 2, Pp 142-158 (2021)
There are plenty of online media that can be used by ecommerce companies in order to drive the revenue. However, use of this media is usually connected to investment into the selected media. From the company perspective, it is wise to evaluate the ou
Externí odkaz:
https://doaj.org/article/b70dda84a8b24312b54661af4550cf34
Publikováno v:
Cogent Business & Management, Vol 5, Iss 1 (2018)
The objective of this paper is to determine factors that affect the consumers’ willingness to purchase product from the online store. We evaluated the criteria based on which users make decisions when purchasing online. We conducted principal compo
Externí odkaz:
https://doaj.org/article/d086951d0bf84009bf94324a3de21ad5
Publikováno v:
Journal of Advanced Research in Law and Economics (JARLE). VI(11):66-72
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=465309
Publikováno v:
Journal of Research in Interactive Marketing. 14:17-32
Purpose This study aims to analyze the impact of newly created brand awareness on customer’s buying behavior in online environment. Design/methodology/approach The authors analyzed more than 280,000 online customer journeys from four e-commerce sto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::770387f7b4702b6d17fdde51977f805a
https://doi.org/10.1108/jrim-01-2019-0012
https://doi.org/10.1108/jrim-01-2019-0012
Publikováno v:
Advances in Science, Technology and Engineering Systems Journal. 5:346-354
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::094647a2569d90a8c9d8dfb87e3d46e7
https://doi.org/10.25046/aj050144
https://doi.org/10.25046/aj050144
У статті досліджується вплив негативних відгуків споживачів, які передаються через "сарафанне радіо" (WoM), на репутацію бренду/продукту.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1af416c21f41b6ad835d4e2c932c9b8a
https://essuir.sumdu.edu.ua/handle/123456789/83617
https://essuir.sumdu.edu.ua/handle/123456789/83617
Publikováno v:
Polish Journal of Management Studies, Vol 15, Iss 2, Pp 16-26 (2017)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c902c613f0a84ef7677ed94e937f7d4a
https://doi.org/10.17512/pjms.2017.15.2.02
https://doi.org/10.17512/pjms.2017.15.2.02
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research
Volume 14
Issue 2
Pages 11-58
Journal of theoretical and applied electronic commerce research v.14 n.2 2019
SciELO Chile
CONICYT Chile
instacron:CONICYT
Journal of theoretical and applied electronic commerce research, Volume: 14, Issue: 2, Pages: 47-58, Published: 2019
Volume 14
Issue 2
Pages 11-58
Journal of theoretical and applied electronic commerce research v.14 n.2 2019
SciELO Chile
CONICYT Chile
instacron:CONICYT
Journal of theoretical and applied electronic commerce research, Volume: 14, Issue: 2, Pages: 47-58, Published: 2019
The knowledge of high-value customers provides the possibility to make decisions ensuring profitability of the company. By analyzing and optimizing a buyer’s journey, companies can better understand their customers and optimize marketing costs in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f4a837686c5c172a67ed4787f8527ae7
Autor:
Jozef Bucko, Lukáš Kakalejčík
The Internet became a non-stop market of goods and services. As the market is oversaturated, companies are forced to fight for each customer because it is easier than ever to change the partner who will fulfil customer’s needs. User experience and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d3dd761ac1f1fec32b6bc2e10ef86b85
http://hdl.handle.net/11025/31074
http://hdl.handle.net/11025/31074
Publikováno v:
Advances in Applied Economic Research ISBN: 9783319484532
Blogs are considered as modern communication medium. They are currently used as a tool of communication content strategy and present their activities in the Internet environment. Blogs allow companies to reach the target audience by distribution of c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a8b2be65b86f86df1735c0d6b5e1597
https://doi.org/10.1007/978-3-319-48454-9_4
https://doi.org/10.1007/978-3-319-48454-9_4