Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Luisa Agante"'
Autor:
Clara Muela-Molina, Luisa Agante
Publikováno v:
Revista Mediterránea de Comunicación, Vol 10, Iss 2, p 103 (2019)
La mecánica del sistema judicial no resulta operativa frente a los casos de publicidad ilícita ya que, cuando se dictan las sentencias, los efectos de un anuncio o campaña no solo han cumplido su objetivo persuasivo influyendo en el público objet
Externí odkaz:
https://doaj.org/article/9499e4477e384e6097bd607d4bb98ebf
Publikováno v:
International Review on Public and Nonprofit Marketing, 19(1), 37-51. Springer-Verlag
While there is support for regulatory fit theory in predicting the communication effectiveness of promotion-framed and prevention-framed messages in advertisements, it is not certain if the theory can be extended to predict the effectiveness of promo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eef98cf086a71fbe20a04ac39fb7ff2e
http://www.scopus.com/inward/record.url?scp=85107310879&partnerID=8YFLogxK
http://www.scopus.com/inward/record.url?scp=85107310879&partnerID=8YFLogxK
Autor:
Luisa Agante, Diana Sintra
Publikováno v:
Young Consumers. 21:289-304
Purpose The purpose of this paper is to see if edutainment containing only healthy food can change children’s preferences and food choices toward healthy eating, especially in overweight or obese children, and if the children’s self-regulation, e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f580847bc7087b3483eb84c0b55c696
https://doi.org/10.1108/yc-09-2019-1050
https://doi.org/10.1108/yc-09-2019-1050
Publikováno v:
Journal of Retailing and Consumer Services. 59:102372
Color is one of the most elementary techniques used in marketing and produces behavioral effects reflecting purchase attitudes. However, packaging color has seldom been investigated in-context. Additionally, color research mainly focuses on individua
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::99b7fc94a909f55ccfb9e2da3f0107bb
https://doi.org/10.1016/j.jretconser.2020.102372
https://doi.org/10.1016/j.jretconser.2020.102372
Autor:
Luisa Agante, Pedro Almeida
Publikováno v:
Journal of Consumer Marketing. 33:61-74
Purpose – The aim of this study is to assess and compare consumer skills of institutionalized children with those of family children. This paper also seeks to understand which skills might be more easily improved amongst institutionalized children
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c9bb607e9b2154a470fdedb7736008d
https://doi.org/10.1108/jcm-03-2015-1344
https://doi.org/10.1108/jcm-03-2015-1344
Autor:
Clara MUELA-MOLINA, Luisa AGANTE
Publikováno v:
Revista Mediterránea de Comunicación, Vol 10, Iss 2, Pp 103-104 (2019)
La mecánica del sistema judicial no resulta operativa frente a los casos de publicidad ilícita ya que, cuando se dictan las sentencias, los efectos de un anuncio o campaña no solo han cumplido su objetivo persuasivo influyendo en el público objet
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::0b1057f463c5bf0cfb993622cf8cf47a
https://www.mediterranea-comunicacion.org/article/view/2019-10-2-autorregulacion-publicitaria-la-proteccion-del-consumidor-frente-a-la-comunicacion-comercial-editorial
https://www.mediterranea-comunicacion.org/article/view/2019-10-2-autorregulacion-publicitaria-la-proteccion-del-consumidor-frente-a-la-comunicacion-comercial-editorial
Autor:
Luisa Agante, Carla Pires
Publikováno v:
Journal of Consumer Behaviour. 10:161-168
The objective of this study was to understand how food packaging can influence children's attitudes and purchase decisions toward healthier choices. The appealing components of junk food packaging were transferred onto healthy food in order to test i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::497ed42169ecd31393500e05e173c638
https://doi.org/10.1002/cb.362
https://doi.org/10.1002/cb.362
Autor:
Luisa Agante, Mónica Dias
Publikováno v:
Journal of Consumer Behaviour. 10:152-160
The purpose of this paper is to provide a contribution towards increasing knowledge on how healthy food stimuli can improve eating behaviour, by making a comparison between advergames' food content effects on children's food choices, product liking a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c82b859a36e7b09f5ccae9c04b54f3ad
https://doi.org/10.1002/cb.359
https://doi.org/10.1002/cb.359
Autor:
Luisa Agante, Bruno Veloso
Publikováno v:
Advances in Advertising Research (Vol. VI) ISBN: 9783658105570
Floor advertisements, are a form of point-of-purchase advertising, and consist on self-adhesive billboards placed on the retailers’ floors, usually in front of the product display (Prentice, 2001; Shimp, 2010). Its use has been growing over the las
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d20ada811aabd6fd211e717334de71f6
https://doi.org/10.1007/978-3-658-10558-7_26
https://doi.org/10.1007/978-3-658-10558-7_26
Autor:
Luisa Agante
Publikováno v:
Luisa Agante
Advances in Advertising Research IX ISBN: 9783658226800
Advances in Advertising Research IX ISBN: 9783658226800
Around 42 million children were overweight or obese in 2013 worldwide, according to WHO, and if this trend continues, this figure will rise to 70 million in 2025 (WHO, 2015). Previous research identified several causes of childhood obesity, namely a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a9094655dbb9e4d314f9482db0263ac
https://www.springer.com/us/book/9783658226800
https://www.springer.com/us/book/9783658226800