The Motivations to buy a Perfume

Autor: MARÍA VICTORIA CARRILLO-DURÁN, Luis Rosário, Filipe Sales

Publikováno v: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
CIÊNCIAVITAE

This research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell pe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e57dd0c5f8e42911947c66413671e670