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pro vyhledávání: '"Luis Pilli"'
Autor:
Joanna Coast, Jorien Veldwijk, Esther W de Bekker-Grob, Sven P H Nouwens, Luis Pilli, Joffre D Swait
Publikováno v:
BMJ Open, Vol 14, Iss 3 (2024)
Objectives Current choice models in healthcare (and beyond) can provide suboptimal predictions of healthcare users’ decisions. One reason for such inaccuracy is that standard microeconomic theory assumes that decisions of healthcare users are made
Externí odkaz:
https://doaj.org/article/d535084af5d84a688e78d020cbf3b9a6
Jeopardizing brand profitability by misattributing process heterogeneity to preference heterogeneity
Publikováno v:
Journal of Choice Modelling, 43:100359. Elsevier
Brands develop strategies based on forecasts that allow for individual differences, usually attributed empirically to heterogeneity in consumers' preferences. Behavioral theories propose choice process heterogeneity as the conditioning stage for choi