Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Luis Alberto Casado Aranda"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 26, Iss 1, Pp 3-22 (2022)
Purpose – This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from n
Externí odkaz:
https://doaj.org/article/38d95f2a60bc461c86bd0679557d9749
Publikováno v:
International Journal of Educational Technology in Higher Education, Vol 19, Iss 1, Pp 1-16 (2022)
Abstract Digital competence has gained a strong prominence in the educational context, being one of the key competencies that teachers must master in today's society. Although most models and frameworks focus on the pre-university level, there is a g
Externí odkaz:
https://doaj.org/article/a1fb3729408443a4b35cc466477271e6
Publikováno v:
In Journal of Retailing and Consumer Services May 2021 60
Autor:
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Francisco Javier Montoro-Ríos, María Isabel Arias Horcajadas
Publikováno v:
Mathematics, Vol 9, Iss 17, p 2164 (2021)
The teaching methodology in university marketing subjects has traditionally been based on “lecture classes”, which have proved to be insufficient for providing students with professional skills that can be directly applied in the workplace. This
Externí odkaz:
https://doaj.org/article/8188ac1439ed4aa59ea65d09ac46bc7d
Publikováno v:
Journal of Interactive Marketing. 57:296-322
Previous interactive marketing literature has concluded that banner attributes are key drivers of ad effectiveness and online consumer behaviors. In particular, prior advertising studies have largely defined the two most commonly used ad appeals in o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aeb404a1f5e0aa3707c0334b8e5c680a
https://doi.org/10.1177/10949968221087259
https://doi.org/10.1177/10949968221087259
Neural Predictors of Changes in Party Closeness after Exposure to Corruption Messages: An fMRI Study
Publikováno v:
Brain Sciences, Vol 11, Iss 2, p 158 (2021)
Daily worldwide newspapers are filled with campaigning unveiling political corruption. Despite this information be worrying to many citizens, political researchers have not identified any consistent trend of decline of support among party sympathizer
Externí odkaz:
https://doaj.org/article/e1aedbfd03d24318afbe9caf21f66d9d
Publikováno v:
Revista de Marketing y Publicidad. :7-30
Este trabajo ha obtenido el 1.er Premio Estudios Financieros 2021 en la modalidad de Marketing y Publicidad. Investigaciones previas en el campo del e-commerce han definido los dos entornos web más ampliamente utilizados, a saber, el hedónico (ento
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ecb77723784d6a0ad19cc90eb1f2035
https://doi.org/10.51302/marketing.2021.800
https://doi.org/10.51302/marketing.2021.800
Publikováno v:
Psychology and Marketing.
This study provides an overview of the evolution of the body of knowledge, current research streams, potential new domains, and theoretical models of interest for neuromarketing research developed in the field of communication. Neuromarketing is defi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cefaf5e6f4478133f56d4659a5550adf
https://doi.org/10.1002/mar.21832
https://doi.org/10.1002/mar.21832
Autor:
Luis Alberto Casado Aranda, Myriam Martínez-Fiestas, Carlos Alberto Guerrero Medina, Juan Sánchez-Fernández
Publikováno v:
Journal of Business Research. 126:99-112
Corporate Social Responsibility (CSR) is progressively gaining in relevance in business management. CSR messages aimed at consumers have nonetheless not bolstered sales. Given this, the current study, a first of this type, turned to neuroimaging to e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d3f18fbdc0e6e2f0039551c14aa7789
https://doi.org/10.1016/j.jbusres.2020.12.044
https://doi.org/10.1016/j.jbusres.2020.12.044
Autor:
Luis-Alberto Casado-Aranda, Emilio José de la Higuera-Molina, Juan Sánchez-Fernández, José Luis Zafra-Gómez
Publikováno v:
Political Behavior.
Governments, political parties and public institutions regularly design and launch communication campaigns emphasising their successes, fostering participation in democratic acts, promoting the use of public services and seeking to boost electoral su
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fe7460750a3be0fbd5b4143abbce540
https://doi.org/10.1007/s11109-022-09803-4
https://doi.org/10.1007/s11109-022-09803-4