Zobrazeno 1 - 10 of 30 pro vyhledávání: '"Luigi, Cantone"'
7
Issues in defining and placing consumer brand engagement
Autor: Luigi Cantone, Pierpaolo Testa, Teresa Marrone
Publikováno v: Italian Journal of Marketing. 2022:135-172
The paper aims to identify the current positioning of consumer brand engagement (CBE) in marketing literature, thus filling a gap and contributing to a richer overview of the concept. Numerous research topics currently overlap in the marketing litera
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a75966fd874e7e137345e47993702c20
https://doi.org/10.1007/s43039-022-00054-z
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8
Strategic outsourcing, innovation and global supply chains. A case study from the aviation industry
Autor: Luigi Cantone, Pierpaolo Testa, Giuseppe Fabio Cantone
Decision-making on outsourcing new product development (especially innovation projects), such as engaging and managing the supply chain, is far from easy. It may involve addressing strategic and operational risks that might cause longer development t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c93282d125873cb1c5d40894b1fa8476
https://hdl.handle.net/11588/909346
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9
Nostalgia and pastiche in the post-postmodern zeitgeist: The ‘postcar’ from Italy
Autor: Bernard Cova, Pierpaolo Testa, Luigi Cantone
Publikováno v: Marketing Theory. 20:481-500
The transition towards a post-postmodern zeitgeist has attracted much scholarly attention over the last decade, highlighting the major traits of the coming post-postmodern condition, such as sincerity challenging irony, reconstruction despite paradox
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52d99f832d66ab50ea9197560278be35
https://doi.org/10.1177/1470593120942597
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10
Innovazione del modello di business «service-centric» nell’era della trasformazione digitale
Autor: Luigi Cantone, Pierpaolo Testa, Teresa Marrone, Giuseppe Fabio Cantone
Nel contesto odierno, e ancor più in quelli che si vanno delineando, la competitività dovrà sempre più confrontarsi con la sfida della transizione digitale. A questo tema è dedicato il contributo di L. Cantone, P. Testa, T. Marrone, G.F. Cantone
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3730::71574bd665d2606c9c2217371d5cfc2b
https://hdl.handle.net/11588/909473
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