Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Ludwig M. K. Chang"'
Publikováno v:
Journal of International Consumer Marketing. 33:371-385
The impact of various message features in persuasive online word-of-mouth (eWOM) written in Chinese was investigated through a content analysis and laboratory experiment. A content analysis of 3,26...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c20edf5f96456d01f7bee5b8c50d44c7
https://doi.org/10.1080/08961530.2020.1857892
https://doi.org/10.1080/08961530.2020.1857892
Publikováno v:
Quality & Quantity.
Despite the rapid growth of the mobile game market worldwide, how intrinsic, and extrinsic, motivation factors affect user loyalty and in-game purchase intention across genders remains unknown. To address this research gap, this cross-sectional study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31eebbb901a43d310bbcda6ef5b8dc18
https://doi.org/10.1007/s11135-021-01120-y
https://doi.org/10.1007/s11135-021-01120-y
Autor:
Ludwig M. K. Chang, Noel Y.M. Siu
Publikováno v:
Revolution in Marketing: Market Driving Changes ISBN: 9783319117607
Drawn from both the marketing literature and the information system adoption literature, the present study attempts to examine the roles of service quality, perceived risks and consumer innovativeness in Internet banking. Findings indicate that when
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05eaf99d2afef51af11af4b04b0b34ee
https://doi.org/10.1007/978-3-319-11761-4_36
https://doi.org/10.1007/978-3-319-11761-4_36
Publikováno v:
Journal of International Consumer Marketing. 13:29-47
This study examines theapplicability of Sproles and Kendall's Consumer Style Inventory (CSI) in China. A sample of 357 students and a sample of 387 adult consumers have been used to purify the scale. The dimensions of the CSI were re-examined and val
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc171012a3758454bbf1192ba2adcd81
https://doi.org/10.1300/j046v13n02_03
https://doi.org/10.1300/j046v13n02_03
Publikováno v:
Journal of Business Ethics. 91:1-2
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed3f48b55d05a7f266f1dba1989a163d
https://doi.org/10.1007/s10551-010-0563-5
https://doi.org/10.1007/s10551-010-0563-5