Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Ludvík Eger"'
Autor:
Ludvík Eger
Publikováno v:
Trendy v podnikání, Vol 13, Iss 1, Pp 61-73 (2023)
Social media is an increasingly used communication channel also in the field of HR management and especial of recruitment. The conducted research is focused on the use of the LinkedIn for personal marketing and recruitment in selected banks in the Cz
Externí odkaz:
https://doaj.org/article/f32a16ae555347169693fdcf95c8754c
Publikováno v:
Journal of Business Economics and Management, Vol 23, Iss 4 (2022)
Trust plays an important role in social media communication. For companies, trust is an important determinant of successful online communication. Thus, there is a pressing need to understand consumers’ trust in the socially mediated environment Thi
Externí odkaz:
https://doaj.org/article/a9f4e288adac4053895a5dbbb699e453
Autor:
Ludvík Eger
Publikováno v:
Trendy v podnikání, Vol 11, Iss 1, Pp 11-20 (2021)
The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the In
Externí odkaz:
https://doaj.org/article/e41d19c4301840bc9daf922ce1ac3058
Publikováno v:
International Journal of Cognitive Research in Science, Engineering and Education, Vol 8, Iss 2, Pp 35-52 (2020)
This study advances our understanding of the current use of social media and mobile devices by first year university students. This research sought to explore the influence of the use of social networks and new mobile devices by students for learning
Externí odkaz:
https://doaj.org/article/061bad6485e04dd28f7094e1b04467e4
Autor:
Łukasz Tomczyk, Ludvík Eger
Publikováno v:
Интеграция образования, Vol 24, Iss 2, Pp 172-184 (2020)
Introduction. Digital literacy refers to the skills required to achieve digital competence, the confident and critical use of information and communication technology for le arning, leisure, communication and future work of young people. Digital comp
Externí odkaz:
https://doaj.org/article/0daa14bff6f0480a909d96adcb166cfa
Autor:
Ludvík Eger, Michaela Sládkayová
Publikováno v:
Trendy v podnikání, Vol 9, Iss 3, Pp 33-40 (2019)
The two past decades have seen changes in communication between regional government and the public. Namely, the new Y and Z generations are skilled in ICT use and accustomed to immediate access to information using Internet. They also expect not only
Externí odkaz:
https://doaj.org/article/02b6451d84664504a4c8816d3f072c85
Autor:
Ludvík Eger
Publikováno v:
Trendy v podnikání, Vol 9, Iss 3, Pp 19-25 (2019)
Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services. By creating brand communities in social media, such as Fac
Externí odkaz:
https://doaj.org/article/2d4f1b00757940948f6e8d053ce6035a
Publikováno v:
Economics & Sociology, Vol 14, Iss 1 (2021)
Externí odkaz:
https://doaj.org/article/dcf722814cc440cea2ca8922097c5647
Autor:
Ludvík Eger
Publikováno v:
Knowledge Management & E-Learning: An International Journal, Vol 10, Iss 3, Pp 350-366 (2018)
The article describes a pre-experimental research study that focuses on learning objects. Web objects that capture the attention of users and that characterize the content of a website were examined. The main goal was to identify the most relevant de
Externí odkaz:
https://doaj.org/article/fce9c72d198b4e759db378bc02b8a795
Publikováno v:
Center for Educational Policy Studies Journal, Vol 8, Iss 2, Pp 97-122 (2018)
There seems to be a gap in the literature on educational management that focuses on school image and its assessment. This paper addresses this issue by reviewing the state of the art regarding school image and communication with the public.School ima
Externí odkaz:
https://doaj.org/article/130efc4f433549718b3ab4125985ec0f