Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Ludovit Nastisin"'
Publikováno v:
Marketing i Menedžment Innovacij, Vol 15, Iss 1, Pp 1-119 (2024)
Delving into the intricate world of social media engagement, this comprehensive study analyses the dynamics of user interaction with posts from 5-star hotels on Facebook across the Visegrad Group countries. It meticulously aims to shed light on the v
Externí odkaz:
https://doaj.org/article/0b8b180d0e9a414f97118b0b55a5158e
Publikováno v:
Entrepreneurship and Sustainability Issues, Vol 9, Iss 4, Pp 427-438 (2022)
Rail transport is one of the most widely used modes of transport in most parts of the world. Therefore, knowing what customers think of its quality means valuable information for making informed decisions. The aim of this paper is to assess the stati
Externí odkaz:
https://doaj.org/article/7aaa3e0d5c4f4b37bfdc774c540fd1c4
Publikováno v:
Journal of Competitiveness, Vol 10, Iss 2, Pp 72-84 (2018)
A brand is no longer what we tell the customer, it is what customers tell each other. The importance of using a social media mix for marketing purposes has never been greater than it is today. Ignoring these tools can have unfavourable effects on any
Externí odkaz:
https://doaj.org/article/2390b6fa57dd44b0ae42a8f0ea4ccd80
Publikováno v:
Communications, Vol 16, Iss 4, Pp 128-132 (2014)
The main aim of this article is to analyze the theoretical possibilities of detecting an On-Line reputation of selected subjects functioning on Slovak virtual market. The purpose of article is also to present selected method of measuring on-line repu
Externí odkaz:
https://doaj.org/article/7e173dc3c4754552843f5a4672a88fd6
Publikováno v:
Journal of Tourism and Services. 13:176-188
Tourism is one of those segments where the effect of implemented innovations tends to show relatively quickly. The presented study aims to assess the links between knowledge and technological innovation and tourists' spending in a sample of developed
Publikováno v:
International Journal of Entrepreneurial Knowledge. 9:1-9
The issue of reputation management in terms of increasing sustainable performance and competitiveness is rapidly developing and undoubtedly is the most important tool in the business area. The study analyzes the reputation of 10 companies with the la
Autor:
Ludovit Nastisin, Richard Fedorko
Publikováno v:
Advances in Digital Marketing and eCommerce ISBN: 9783030765194
In today's world, social media is already a full-fledged part of the marketing mix. Their growth has been huge in recent years. Our paper seeks to analyze the metrics that make up social media engagement and their relationship with consumer’s purch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::862b9e30bc9210e26ef7c9bc7380e0de
https://doi.org/10.1007/978-3-030-76520-0_8
https://doi.org/10.1007/978-3-030-76520-0_8
Publikováno v:
Management şi Marketing, Vol 13, Iss 3, Pp 1108-1118 (2018)
Building a brand is a long-term process and it also applies to the world of social media. It is said that building a good brand reputation takes years, but it can be ruin in a moment. Therefore, it is important to look responsibly at all the aspects
Publikováno v:
Journal of Competitiveness, Vol 10, Iss 2, Pp 72-84 (2018)
A brand is no longer what we tell the customer, it is what customers tell each other. The importance of using a social media mix for marketing purposes has never been greater than it is today. Ignoring these tools can have unfavourable effects on any
Publikováno v:
Innovative Marketing, Vol 15, Iss 3, Pp 16-25 (2019)
The objective of the research was to identify statistically significant differences in selected engagement indicators on Facebook – likes and shares in relation to the different types of content that brands on this platform add to. The analysis was
Externí odkaz:
https://doaj.org/article/3ae67dd3fc22494bb6d51cc87346699c