Zobrazeno 1 - 10 of 26 pro vyhledávání: '"Ludovica Moi"'
4
Moving forward better marketing for a better world: a path for new research opportunities
Autor: Yanina Rashkova, Ludovica Moi
Publikováno v: Italian Journal of Marketing.
AbstractThe topic of marketing as a source of a “better world” is gaining rising importance in academia and practice. It represents an opportunity to move towards the development of a more prosperous, fair, and equitable society. Nevertheless, qu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a3e4ada26495221f8228e300e8344f7a
https://doi.org/10.1007/s43039-023-00072-5
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5
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
Autor: Ludovica Moi, Francesca Cabiddu
Publikováno v: Journal of Business & Industrial Marketing. 37:2022-2035
Purpose This study aims to explore the impact of marketing agility on the business-to-business (B2B) firms’ capacity to address unexpected events such as the recent coronavirus (COVID-19) pandemic, examining how they reshape their strategies during
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6dcad9f9239fa4a1baeb3d7787a45263
https://doi.org/10.1108/jbim-01-2021-0034
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6
Do they see eye to eye? Managing customer experience in phygital high-tech retail
Autor: Ludovica Moi, GIANLUCA PUSCEDDU, FRANCESCA CABIDDU
Publikováno v: Management Decision.
PurposeThis paper aims to empirically investigate the typologies of phygital (synaeresis of “physical” and “digital”) customer experiences (CXs) that can arise in high-tech retail based on the intensity of consumers' responses and reactions t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::adc97b426e19208aa4648f84dc625364
https://doi.org/10.1108/md-05-2022-0673
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7
Addressing the Societal Challenges in Organizations: The Conceptualization of Mindfulness Capability for Social Justice
Autor: Yanina Rashkova, Ludovica Moi, Francesca Cabiddu
Publikováno v: Journal of Business Ethics.
Social inequalities are partly caused by habitual organizational practices. In this vein, to overcome those, organizations now need to develop new organizational capabilities aimed at enhancing their attention towards societal issues. In our study, w
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::800e66306eb2bddeb82b450fcc8ac478
https://doi.org/10.1007/s10551-023-05357-5
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9
Disentangling the corporate entrepreneurship construct: conceptualizing through co-words
Autor: Manuel Castriotta, Elona Marku, Michela Loi, Ludovica Moi
Publikováno v: Scientometrics. 126:2821-2863
This study defines the conceptual structure of corporate entrepreneurship (CE) by looking at the terms scholars have used over the last 26 years of research. With the use of a co-word analysis, five distinctive dimensions of CE and the evolution of r
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::980d5f1fb9ed26dda6e316f1d13510e4
https://doi.org/10.1007/s11192-020-03846-2
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10
Infusing Mindfulness for Social Justice
Autor: Yanina Rashkova, Ludovica Moi, Francesca Cabiddu
Social justice represents an indispensable part of sustainable development. This chapter investigates how the concept of mindfulness may bring higher social justice propensity among employees. By conducting an integrative literature review, this stud
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f54b5aff5e18c6d27154c15dcbccb187
https://doi.org/10.4018/978-1-6684-4981-3.ch011
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