Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Ludovica Cesareo"'
Publikováno v:
Journal of the Academy of Marketing Science. 51:636-657
Publikováno v:
International Journal of Advertising
International Journal of Advertising, Taylor & Francis (Routledge), In press, ⟨10.1080/02650487.2021.1897432⟩
International Journal of Advertising, Taylor & Francis (Routledge), 2021, ⟨10.1080/02650487.2021.1897432⟩
International Journal of Advertising, Taylor & Francis (Routledge), In press, ⟨10.1080/02650487.2021.1897432⟩
International Journal of Advertising, Taylor & Francis (Routledge), 2021, ⟨10.1080/02650487.2021.1897432⟩
International audience; The digital revolution has transformed the communication landscape into a hybrid online-offline environment. Although increasing complexity does pose new challenges for practitioners and scholars, the literature also lacks the
Publikováno v:
Business Horizons. 62:663-677
Demarketing is a way for managers to cope with excess and/or undesirable demand for their products or services. In this article, we revisit the original framework and modify the classification scheme of demarketing concepts introduced by Kotler and L
Publikováno v:
Journal of the Association for Consumer Research. 3:425-439
Pop-up stores are retail solutions that suddenly appear and then disappear—whether days, weeks, or months later. Multiple brands have created pop-ups across a range of product categories in...
Publikováno v:
Journal of the Association for Consumer Research. 3:202-215
We propose that incidental emotions have the power to impact consumer self-brand connections. Specifically, we argue that divergent views of self, triggered by incidental awe versus pride, differentially impact consumer self-brand connections (SBC) t
Publikováno v:
Sinergie Italian Journal of Management. :153-171
Purpose of the paper : This paper analyzes Italian consumers’ music habits in terms of online piracy behaviors and their interest toward subscription-based music services (SBMS), i.e. services that for a small monthly fee give users legal access to
Autor:
Ludovica Cesareo, Peggy E. Chaudhry
Publikováno v:
Journal of Business Strategy. 38:11-19
Purpose The purpose of this paper is to demonstrate the efficacy of messages in anti-counterfeiting campaigns that use a fear of legal prosecution, role models, peer pressure, linkages to organized crime and education. Design/methodology/approach A w
Autor:
Angelo Giraldi, Ludovica Cesareo
Publikováno v:
Place Branding and Public Diplomacy. 13:107-118
This study explores the potential role of destination image in the context of film-induced tourism for the city of Rome. We examine the effects of two trailers of the 2014 Academy Award® winner for best foreign movie “The Great Beauty” on the im
Publikováno v:
Journal of the Association for Consumer Research. 5:495-495
Autor:
Ludovica Cesareo, Barbara Stöttinger
Publikováno v:
Business Horizons. 58:527-537
Counterfeit goods are rampant in today's global business world. Original brand manufacturers usually appeal to governments, international organizations, distribution partners, and their own employees to fight counterfeits. This overlooks one importan