Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Lucka, Nina Sissel"'
Publikováno v:
Marketing Intelligence & Planning, 2021, Vol. 39, Issue 6, pp. 777-791.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-11-2020-0469
Autor:
Lucka, Nina Sissel
Publikováno v:
Repositório Institucional do FGV (FGV Repositório Digital)
Fundação Getulio Vargas (FGV)
instacron:FGV
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Fundação Getulio Vargas (FGV)
instacron:FGV
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
The purpose of this thesis is to explore the effect of the stimuli gender stereotyping and issue advocacy on consumer sentiment towards advertising and brand. In an experimental study, consumer groups are exposed to the two stimuli “gender stereoty
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::46e72e54ccc20386edb2d0d9d45a0972
