Výsledky vyhledávání - "Lucivania Filomeno Ponte"

Akademický článek

Taste Transformation in the Context of Social Mobility

Autor: Lucivania Filomeno Ponte, Roberta Dias Campos

Publikováno v: BAR: Brazilian Administration Review, Vol 15, Iss 2, p e170100 (2018)

This article provides a theoretical effort to extend the literature on taste transformation and emphasize its shortcomings in explaining this process in social mobility contexts. Firstly, we conduct an overview of taste research in consumer behavior,

Externí odkaz: https://doaj.org/article/e2c24083299b4934893f147cee8c597b

Zobrazit plný text záznamu

Taste Transformation in the Context of Social Mobility

Autor: Roberta Dias Campos, Lucivania Filomeno Ponte

Publikováno v: BAR: Brazilian Administration Review, Vol 15, Iss 2, p e170100 (2018)
BAR-Brazilian Administration Review, Volume: 15, Issue: 2, Article number: e170100, Published: 28 MAY 2018
BAR-Brazilian Administration Review v.15 n.2 2018
BAR-Brazilian Administration Review
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0de794ef40364e6d18d20ec331bb1fd7
http://www.scielo.br/pdf/bar/v15n2/1807-7692-bar-15-02-e170100.pdf

Zobrazit plný text záznamu

Akademický článek

A MARCA AMAZÔNIA

Autor: Lucivânia Filomeno Ponte, Irene Raguenet Troccoli, Marcos Nahmias da Cruz, Arthur Marcelo Nicolau Peixoto

Publikováno v: Vianna Sapiens, Vol 2, Iss 2, Pp 15-15 (2017)

Concebida a partir da dicotomia entre uma Amazônia real e uma Amazônia simbólica, a Marca Amazônia foi produzida com o objetivo de fidelizar consumidores globais na contemporaneidade. Derivado de uma pesquisa maior sobre o canal de vendas diretas

Externí odkaz: https://doaj.org/article/9e79931f1ba1491ea81dcbdd1d07543d

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání