Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Lucio, Lamberti"'
Autor:
Marco Mandolfo, Lucio Lamberti
Publikováno v:
Frontiers in Psychology, Vol 12 (2021)
Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established. So far, however, there has been little discussion about how to assess impulse purchases,
Externí odkaz:
https://doaj.org/article/ba5340c355fd4337b587b5319d0e08fc
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Over the years, researchers have enriched the postulation that hedonic products generate deeper emotional reactions and feelings in the consumer than functional products. However, recent research empirically proves that hedonic products are more affe
Externí odkaz:
https://doaj.org/article/bdc72d921a40434f9b68fc79e4981e5c
Autor:
Debora Bettiga, Lucio Lamberti
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Cognitive evaluations only partially explain the consumer purchasing patterns, especially when consumers approach a product for the first time. In such an encounter, consumers anticipate the emotions they might experience as a result of their decisio
Externí odkaz:
https://doaj.org/article/8d180a483ecd45f898f474cf08c020ce
Publikováno v:
Journal of Marketing Communications. :1-23
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d586067720442c4619a31cf7c4eea0c0
https://doi.org/10.1080/13527266.2022.2152475
https://doi.org/10.1080/13527266.2022.2152475
Publikováno v:
Journal of Promotion Management. 28:1212-1234
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::603e2b192c5e32b5aa52471ba625c3d4
https://doi.org/10.1080/10496491.2022.2060415
https://doi.org/10.1080/10496491.2022.2060415
Publikováno v:
Journal of Innovation & Knowledge, Vol 1, Iss 3, Pp 170-180 (2016)
Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error. This
Externí odkaz:
https://doaj.org/article/84bdf56503154e9f8e41ca4636c9a17e
Immersive virtual environments (IVEs) represent virtual settings that simulate the physical world. Users interacting in such virtual venues commonly display behaviours like the ones that would occur in the physical world. However, little is known abo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::49ad3c06efd44861a8acd1e41f88e9ba
Autor:
Lucio Lamberti, Margherita Pero
Publikováno v:
Business Process Management Journal. 25:246-249
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::456249d77f6e37e758d0d8dfe42f5469
https://doi.org/10.1108/bpmj-04-2019-369
https://doi.org/10.1108/bpmj-04-2019-369
Publikováno v:
Health Care Management Science. 23:203-214
Healthcare is moving towards new patterns and models, with an increasing attention paid to prevention. Smart technologies for mobile health care are emerging as new instruments to monitor the state of essential parameters in citizens. A very debated
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::74071c86dcacedb3990a7d32eec2501c
https://doi.org/10.1007/s10729-019-09468-2
https://doi.org/10.1007/s10729-019-09468-2