Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Lucie Vokáčová"'
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 66, Iss 6, Pp 1549-1556 (2018)
This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchas
Externí odkaz:
https://doaj.org/article/6c667b69cf8c456193414c0a22a6b46a
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 65, Iss 6, Pp 1865-1872 (2017)
Article deals with consumer’s attitudes to Corporate Social Responsibility and Green marketing. Main goal of attitude research was to discover what consumer understands under term corporate responsibility in following areas: Economic, Social, and E
Externí odkaz:
https://doaj.org/article/c1bdd771e3234ba2ae486462567dfc89
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 65, Iss 6, Pp 2131-2140 (2017)
Labelling of product origin arose spontaneously tradition and consumers automatically associated high quality or specific characteristics with such designations. Systems for labelling regional products have developed over time as third party activity
Externí odkaz:
https://doaj.org/article/3e0eb4d24db74b638de7ea83981442bf
Autor:
Klára Margarisová, Lucie Vokáčová
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 64, Iss 6, Pp 2059-2066 (2016)
Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The article attempts to
Externí odkaz:
https://doaj.org/article/9a0e56df0a534082a9c46f98bfc7fe8e
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 63, Iss 6, Pp 1929-1936 (2015)
The article discusses the issue of the global marketing environment in line with the factors determining its external conditions. The aim is to specify the marketing-environment indicators in the international context and interpret the use of geograp
Externí odkaz:
https://doaj.org/article/132067de4cbd44e3810f6640163b4a94
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 63, Iss 6, Pp 1905-1911 (2015)
This article deals with the way customers perceive individual non-direct response printed leaflets and it is simultaneously focused on the question whether this material has any importance in general for customers during their purchase realization. T
Externí odkaz:
https://doaj.org/article/5b292c11842b4183a385cb89fa5d3a65
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 59, Iss 2, Pp 137-142 (2011)
The article aims to measure the size of customer gaps as for their perception of sales service standard quality. Gap analysis employed for customer gap measurement is elaborated on the basis of the results obtained from questionnaire enquiry directed
Externí odkaz:
https://doaj.org/article/f2071a19bdda4c38b5e995fb11227088
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 59, Iss 2, Pp 109-114 (2011)
Nowadays, it is not easy to achieve prosperity and flourishing progress of an agriculture company. The owners and managers engaged in agricultural sector are thus forced to face increased challenge as for the search of new and more stable sources of
Externí odkaz:
https://doaj.org/article/514d1126765b4cd5a716103ce8f557db
Publikováno v:
British Food Journal. 125:848-868
PurposeThe objective of this explorative study was to analyse the association of socio-economic factors and attitudes towards cooking with the time devoted to home meals cooking in the Czech Republic. Furthermore, the authors tested and analysed data
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::305101474fa71347c349e8ff986dc8dc
https://doi.org/10.1108/bfj-06-2021-0683
https://doi.org/10.1108/bfj-06-2021-0683
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 65, Iss 6, Pp 1865-1872 (2017)
Article deals with consumer’s attitudes to Corporate Social Responsibility and Green marketing. Main goal of attitude research was to discover what consumer understands under term corporate responsibility in following areas: Economic, Social, and E
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a73e484f3fb63584304722c1a3bffd1
https://doi.org/10.11118/actaun201765061865
https://doi.org/10.11118/actaun201765061865