Výsledky vyhledávání - "Lucas Lira Finoti"

Akademický článek

Marketing Strategy Process: analyzing the sequential relationships among its strategic activities

Autor: Lucas Lira Finoti, Ana Maria Machado Toaldo, Loise Cristina Schwarzbach, Renato Zancan Marchetti

Publikováno v: Revista Brasileira de Gestão De Negócios, Vol 21, Iss 4, Pp 767-787 (2019)

Purpose – Our focus in this paper was to analyze the activities inherent in marketing strategy making. We aimed to sequentially test the relationships between the activities belonging to the formulation and implementation processes of marketing st

Externí odkaz: https://doaj.org/article/0f4f76756f104c2c88fe28eb6f72b455

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Marketing Strategy Process: analyzing the sequential relationships among its strategic activities

Autor: Ana Maria Machado Toaldo, Lucas Lira Finoti, Loise Cristina Schwarzbach, Renato Zancan Marchetti

Publikováno v: Revista Brasileira de Gestão de Negócios, Volume: 21, Issue: 4, Pages: 767-787, Published: 24 JAN 2020
Review of Business Management; Vol. 21 No. 4 (2019); 767-787
RBGN Revista Brasileira de Gestão de Negócios; Vol. 21 Núm. 4 (2019); 767-787
RBGN-Revista Brasileira de Gestão de Negócios; v. 21 n. 4 (2019); 767-787
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
Revista Brasileira de Gestão De Negócios, Vol 21, Iss 4, Pp 767-787 (2019)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::952c36dcd29f66874d598adfe6f3fc66
https://doi.org/10.7819/rbgn.v21i5.4031

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Como a aprendizagem afeta a segmentação de mercado em pequenas e médias empresas

Autor: Djonata Schiessl, Victória Vilasanti da Luz, Flávio Luiz von der Osten, Helison Bertoli Alves Dias, Lucas Lira Finoti

Publikováno v: Tópicos em Administração – Volume 37

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fbc7a975c0cb504e4dc50ca0a5928a17
https://doi.org/10.36229/978-65-5866-011-8.cap.05

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When post exclusion behaviors elicit pride: The role of exclusion type

Autor: Victória Vilasanti da Luz, Helison Bertoli Alves Dias, Djonata Schiessl, Lucas Lira Finoti, Flávio Luiz von der Osten

Publikováno v: Tópicos em Administração – Volume 36

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::23cf560b9f90689e615db05ef762f3ef
https://doi.org/10.36229/978-65-5866-034-7.cap.10

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Introdução do framework MEPIC para o estudo do consumo transformativo

Autor: Victória Vilasanti da Luz, Djonata Schiessl, Lucas Lira Finoti, Flávio Luiz von der Osten, Helison Bertoli Alves Dias

Publikováno v: Tópicos em Administração – Volume 36

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e4a5d005b1c1085c7e992300146667fb
https://doi.org/10.36229/978-65-5866-034-7.cap.08

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Brand Attachment: Uma revisão da literatura

Autor: Lucas Lira Finoti, Helison Bertoli Alves Dias, Flávio Luiz von der Osten, Djonata Schiessl, Victória Vilasanti da Luz

Publikováno v: Tópicos em Administração – Volume 37

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::838c98280277432a92b59114548b689f
https://doi.org/10.36229/978-65-5866-011-8.cap.08

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A Influência da Inovatividade no Processo de Estratégia de Marketing e o Impacto sobre o Desempenho Organizacional: Evidências do Setor TIC

Autor: Simone Regina Didonet, Ana Maria Machado Toaldo, Lucas Lira Finoti, Juliana Conceição Noschang da Costa

Publikováno v: REMark: Revista Brasileira de Marketing, Vol 17, Iss 2, Pp 166-186 (2018)

Objetivo: Este estudo teve como objetivo investigar as relações entre a inovatividade, o processo de estratégia de marketing e o desempenho organizacional de pequenas e médias empresas. Método: A pesquisa foi desenvolvida com 105 PMEs do setor d

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e5b6a2117cde9e5d180bd4d4b076bfc
http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/3521

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The role of the marketing strategy process in the innovativeness-performance relationship of SMEs

Autor: Lucas Lira Finoti, Tomas Sparano Martins, Simone Regina Didonet, Ana Maria Machado Toaldo

Publikováno v: Marketing Intelligence & Planning. 35:298-315

Purpose The purpose of this paper is to examine the mediating role of the marketing strategy process in the relationship between innovativeness and organizational performance in SMEs. Design/methodology/approach The partial least squares-structural e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bc59b68b91c688c2a130189aba631eae
https://doi.org/10.1108/mip-01-2016-0005

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INNOVATIVENESS MANIFESTATION IN THE MARKETING STRATEGY PROCESS: A CASE STUDY

Autor: ANA MARIA MACHADO TOALDO, LUCAS LIRA FINOTI, FLÁVIO VON DER OSTEN, HELISON BERTOLI ALVES DIAS

Several studies in the marketing field defend that companies need to develop an innovation culture (innovativeness) to improve their marketing activities, and consequently their innovation results. However, most of these studies, based on quantitativ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3e6e9c9f491f8c7101b3ac41753de9bc

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