Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Lubica Gajanova"'
Publikováno v:
Administrative Sciences, Vol 14, Iss 7, p 158 (2024)
Studies on creative accounting date back to the latter part of the 20th century. Creative accounting is still a big challenge in financial accounting. The problem of financial statement manipulation might be investigated, for instance, from an accoun
Externí odkaz:
https://doaj.org/article/8c2ea18f1861421db7d0c881e74a2913
Autor:
Lubica Gajanova, Jakub Michulek
Publikováno v:
Virtual Economics, Vol 6, Iss 1, Pp 7-18 (2023)
In Slovakia, a significant increase in spending on digital advertising was recorded in 2021. According to estimates, when compared to spending on other media types, online became the strongest advertising medium for the first time. As part of the ana
Externí odkaz:
https://doaj.org/article/86bb6a0200314d548af8f2ffcc6e09a6
Publikováno v:
Systems, Vol 11, Iss 12, p 575 (2023)
Customer awareness and customer satisfaction are generally important attributes for the success and competitiveness of any business. In some sectors, they are studied very intensively; in others, they are neglected. In the field of transport services
Externí odkaz:
https://doaj.org/article/c21528fdc7304536b0e16661a61ac0f8
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
The disease COVID-19 has had an impact on the lives of all people in the world. It also had a great impact on the world economies themselves. There are several scientific publications on the impact of the COVID-19 disease on the work performance of e
Externí odkaz:
https://doaj.org/article/9c8784d64fc54dee9dd0dd565437afbe
The impact of influencers on the decision-making process regarding the purchase of the brand product
Publikováno v:
Business, Management and Education, Vol 18, Iss 2 (2020)
Purpose – the aim of this paper is to study the impact of influencers on the decisionmaking process regarding the purchase of the brand product. Research methodology – the method of collecting data through a questionnaire and the contingency a
Externí odkaz:
https://doaj.org/article/2da0f47b9dab44c88febb277a43a3472
Publikováno v:
Littera Scripta, Iss 2/2019 (2020)
Because of the large number of communication tools available in the online environment, besides creating an attractive product, hotel management needs to accurately target each segment through meaningful content and find a relevant communication jour
Externí odkaz:
https://doaj.org/article/f579dc1aa13f4e728365d3d2206cb38a
Publikováno v:
Polish Journal of Management Studies. 23:151-171
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5edf6e41d69ef4850f74fecba4c1d922
https://doi.org/10.17512/pjms.2021.23.1.10
https://doi.org/10.17512/pjms.2021.23.1.10
Publikováno v:
Marketing and Management of Innovations. 5:92-103
Nowadays, marketing in the digital environment is very important for every company. The reason is that internet use has more than doubled in the last decade, and this shift has significantly affected the way customers buy products and communicate wit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4259d02256562a9930475ffc3e75d59
https://doi.org/10.21272/mmi.2021.4-08
https://doi.org/10.21272/mmi.2021.4-08
Publikováno v:
Economics and Culture, Vol 17, Iss 2, Pp 13-21 (2020)
Research purpose. Traditionally used communication mix as a part of company’s marketing strategy, including advertising, sales promotion, personal sales and public relations, is gradually changing and expanding. Thanks to the development of new inf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8fffb6218cb4a62782b63ebbecb5f4a0
https://doi.org/10.2478/jec-2020-0016
https://doi.org/10.2478/jec-2020-0016
THE IMPACT OF INFLUENCERS ON THE DECISION-MAKING PROCESS REGARDING THE PURCHASE OF THE BRAND PRODUCT
Publikováno v:
Business, Management and Education, Vol 18, Iss 2 (2020)
Business, Management and Education; Vol 18 No 2 (2020); 282-293
Business, Management and Education; Vol 18 No 2 (2020); 282-293
Purpose – the aim of this paper is to study the impact of influencers on the decisionmaking process regarding the purchase of the brand product. Research methodology – the method of collecting data through a questionnaire and the contingency anal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::85efe2c5ef57a3903be214de2ae21131
https://doi.org/10.3846/bme.2020.12608
https://doi.org/10.3846/bme.2020.12608