Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach

Autor: Chatterjee, Sheshadri, Chaudhuri, Ranjan, Kumar, Ajay, Lu Wang, Cheng, Gupta, Shivam

Publikováno v: In Journal of Business Research January 2023 154

From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools

Autor: Moes, Anne, Fransen, Marieke L., Verhagen, Tibert, Fennis, Bob, Lu Wang, Cheng

Publikováno v: Handbook of interactive marketing, 43-63
STARTPAGE=43;ENDPAGE=63;TITLE=Handbook of interactive marketing
The Palgrave Handbook of Interactive Marketing, 43-63
STARTPAGE=43;ENDPAGE=63;TITLE=The Palgrave Handbook of Interactive Marketing
Wang, C.L. (ed.), The Palgrave handbook of interactive marketing, 43-63. Cham : Palgrave Macmillan
STARTPAGE=43;ENDPAGE=63;TITLE=Wang, C.L. (ed.), The Palgrave handbook of interactive marketing
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Wang, C.L. (ed.), The Palgrave handbook of interactive marketing, pp. 43-63

Item does not contain fulltext Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::262dfbcfc524b7253fadda7ce54d6ed4
https://research.rug.nl/en/publications/4d240db3-0373-40f1-a2ae-fd5f941fbb8e

A contingency approach to international marketing strategy and decision‐making structure among exporting firms

Autor: Chung, Henry F.L., Lu Wang, Cheng, Huang, Pei‐how

Publikováno v: International Marketing Review, 2012, Vol. 29, Issue 1, pp. 54-87.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/02651331211201543

Web‐enabled product ID system as a tool in pharmaceutical marketing

Autor: Browe, Christopher, Lu Wang, Cheng

Publikováno v: International Journal of Pharmaceutical and Healthcare Marketing, 2007, Vol. 1, Issue 3, pp. 226-233.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/17506120710818238

Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects

Autor: Lu Wang, Cheng, Xiong Chen, Zhen

Publikováno v: Journal of Consumer Marketing, 2004, Vol. 21, Issue 6, pp. 391-400.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/07363760410558663