Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Lu (Monroe) Meng"'
Publikováno v:
Psychology & Marketing. 39:1633-1645
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::322c7ebe85cc0cb33dd1b2f314c58429
https://doi.org/10.1002/mar.21676
https://doi.org/10.1002/mar.21676
Publikováno v:
Internet Research. 32:90-119
PurposeThis paper aims to investigate the impacts of rumors' information characteristics on people's believing and spreading of rumors online.Design/methodology/approachThis study employed a mixed-methods approach by combining qualitative and quantit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23502ff3acff26d6e793d8c6cc4b55f9
https://doi.org/10.1108/intr-11-2020-0620
https://doi.org/10.1108/intr-11-2020-0620
Publikováno v:
Frontiers of Business Research in China
This study focuses on the use of we-media by small- and medium-sized enterprises (SMEs) to disclose internal corporate social responsibility (ICSR) under the impact of the 2019 novel coronavirus disease (COVID-19). Study 1 interprets the catalyst eff
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2300470056726232d0116a7a8fd315a8
http://europepmc.org/articles/PMC7767911
http://europepmc.org/articles/PMC7767911
Publikováno v:
Journal of Retailing and Consumer Services. 63:102733
The purpose of this study is to investigate (1) if online celebrities can directly emotionally influence consumers, and (2) if the other audiences of the same livestream can indirectly emotionally influence consumers to increase their willingness to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fdef87bd83f84be462f93cc00ab5e0d4
https://doi.org/10.1016/j.jretconser.2021.102733
https://doi.org/10.1016/j.jretconser.2021.102733