Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Lu'ay Al-Mu'ani"'
Publikováno v:
International Journal of Data and Network Science, Vol 7, Iss 3, Pp 1217-1226 (2023)
The rapid growth of social media platforms has revolutionized marketing communications, and the recent trend of how people use social media led to the inception of the term "influencer marketing" as an increasingly popular approach for brands across
Externí odkaz:
https://doaj.org/article/2a819f5423cc4ff5a22913cdc45df962
Autor:
Malek Alsoud, Sabri Mahmoud Alfdool, Ali Trawnih, Abdullah Saleh Helalat, lu'ay Al-Mu'ani, Nihaiah Mahrakani
Publikováno v:
International Journal of Data and Network Science, Vol 7, Iss 2, Pp 677-686 (2023)
This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed
Externí odkaz:
https://doaj.org/article/e94e093053e742e3b55f9a3975d88cab
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 5, Pp 1353-1368 (2021)
The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the custome
Externí odkaz:
https://doaj.org/article/cff5542e0ef442188a806049c89a846b
Publikováno v:
Sustainability; Volume 14; Issue 16; Pages: 9959
Scholars around the world have studied electronic word of mouth (eWOM) heavily in the past decade. However, despite extensive knowledge of the effect of eWOM on consumer behavior, there is still a lack of understanding of how the eWOM source shapes t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::475e6ba87febc1bdc1b657de11e5a3cd
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 76, Pp 1353-1368 (2021)
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 5
Pages 76-1368
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 5
Pages 76-1368
The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector
TQMk included variables of service quality, market orientation and the cus
TQMk included variables of service quality, market orientation and the cus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::30a3915f652be40da757155f94a3412b
https://doi.org/10.3390/jtaer16050076
https://doi.org/10.3390/jtaer16050076
In marketing literature, trust has been deemed to be a significant variable in the context of two entities. On a similar line of statement, IS studies view the trust of customers in E-services to be a crucial element in the services acceptance. Speci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::356754b30e23c2f06c7e22963bab1d76
Autor:
Lu'ay Al-Mu'ani
Publikováno v:
International Journal of Online Marketing Research. 1:13
The purpose of this study is to determine the effects of customer based brand equity dimensions that only generated through marketing communications on customer based brand equity in the Jordanian market for mobile phones. 471 self-administrative que
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ac9164db0bfd2db1de034df680b1db96
https://doi.org/10.5455/ijomr.2015201695
https://doi.org/10.5455/ijomr.2015201695